Prisync | Blog

Attract and retain customers with actionable pricing strategies in the e-commerce arena and increase your competitive edge.

E-Commerce Decoy Pricing How to Use the Decoy Effect to Influence Sales
May 10, 2019

Decoy Pricing: Influence Sales to The Right Direction

People tend to averse extremeness. In our daily lives, we work hard to strike a happy medium. How does this cognitive bias affect our purchasing behavior? When we’re presented with three options, we tend to… Continue Reading

Price Increases How to Increase Prices Without Annoying Customers
March 19, 2019

Price Increase: Overcome Your Fear with this Guide

One of the hardest tasks of an online retailer is increasing prices. Unless it's absolutely necessary, many retailers avoid price increases, in fear of losing their competitive strength. And they are right to do so.… Continue Reading

December 6, 2018

Pricing Trends: What’s Ahead for 2019 in E-commerce

Do you often feel confused by the redundancy of different pricing strategies that you come across every day? Finding the most efficacious strategy can be challenging. But it's also necessary. Most of our clients ask… Continue Reading

Cost-plus Pricing: Advantages & Disadvantages
November 27, 2018

Cost-Plus Pricing: Definition and a How-to Guide

Table of contents What is cost-plus pricing?Who uses cost-plus pricingMerge it with other pricing strategiesFinal wordsFrequently asked questions As an online retailer, there are several pricing strategies you can adopt or combine. Cost-plus pricing is… Continue Reading

Price Point
November 22, 2018

Price Point: Is It Different Than Price?

Table of contents What is a price point?ExamplesTakeawaysFrequently asked questions When you're reading business blogs to find the strategies that best fit your business, you often come across a term—price point. You wonder, what's the… Continue Reading

Prestige Pricing How to Use it Properly
November 15, 2018

Prestige Pricing: Definition, Advantages & Disadvantages

Do you wonder why a pair of Nikes are more expensive than Reebok sneakers? Is it the quality? You’re not really sure, right? Well, most of us aren’t, and yet, we’re still willing to pay… Continue Reading

Value Based Pricing
November 13, 2018

Value-Based Pricing: Most Confusing Strategy of All

Finding the best pricing strategy is challenging. There is no strategy that fits all, so you have to build your own. Each business has unique characteristics and objectives, so the first step would be determining… Continue Reading

November 8, 2018

Sticky Prices: Opposite of What E-commerce Demands

The laws of supply and demand play a big role in determining the price of a product or service. But sticky prices resist to the shifts in supply and demand. Since e-commerce is a dynamic… Continue Reading

Comparison Shopping Engines
September 11, 2018

Comparison Shopping Engines: How Important Are They?

Today’s consumers have so many options to choose from, and they can easily locate the best price via comparison shopping engines (CSEs). As a shopper, you’re probably familiar with the CSEs yourself. For the ones… Continue Reading

Price Elasticity Dynamics that Drive Demand for E-commerce
July 17, 2018

Price Elasticity: Ultimate Guide for E-commerce

Table of contents What is the price elasticity of demand?Moderately elasticInelasticHighly elastic8 factors affecting price elasticity of demandIs the product necessary or luxury?Is the product unique or does it have substitute products?Advertising & brandingConsumer habitsPrice/income… Continue Reading