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Prisync | Blog

Attract and retain customers with actionable pricing strategies in the e-commerce arena and increase your competitive edge.

Price Index
July 10, 2018

Price Index: Definition, Calculation, and Function

Table of contents What is price index (PI)?Price index calculation for a single productHow to control your positioning in the market?What’s the primary benefit of having PI information?Retrospective analysis will sweep away uncertaintiesQuick takeawaysFrequently asked… Continue Reading

Amazon Pricing Strategy
June 26, 2018

Amazon Pricing Strategy: Lessons to Learn in the Jungle

Table of contents Amazon's dynamic pricing engineAnalyze customer behaviorLearn from an illuminating mistakeBenefit from psychological pricing tacticsParting wordsFrequently asked questions Amazon's market share of the U.S. e-commerce market hit %52.4 in 2019. The retail giant… Continue Reading

Loss Leader Pricing
June 19, 2018

Loss Leader Pricing: When Should You Do It

Loss-leader pricing is an aggressive pricing strategy aimed to lure customers away from competitors into one's own store. Once the customer steps in the store, the expectation is to negate the loss with the sale… Continue Reading

Profit Generation
June 14, 2018

E-Commerce Profit Generation: Marketplace vs. Hosted

You’re hoping to sell products online, or maybe you already do. The issue is “online” is too general. Just as you would for a brick-and-mortar store, you need to decide where you want to sell… Continue Reading

Price Skimming
June 12, 2018

Price Skimming: Definition, Advantages & Disadvantages

Table of contents What is e-commerce price skimming?Apple's long-lasting price skimming strategyAdvantagesDisadvantagesTakeawaysFrequently asked questions Price skimming is a type of price discrimination. It's considered a way to target people from different income levels and willingness… Continue Reading

Price Perception
May 10, 2018

Price Perception: How Consumers Perceive Price & What to Do

Table of contents A two-faceted notionFactors that affect price perceptionThe limitations on marketers' influenceBuild a lasting perceptionFinal thoughtsTakeawaysFrequently asked questions One of the most intriguing subjects for marketers is how consumers perceive prices. When they… Continue Reading

Smart Pricing
May 8, 2018

Smart Pricing: Competing Without Racing to The Bottom

Imagine a world where you were always able to command competitive prices for your products and still make a profit. That world is well within your reach if you start implementing smart pricing tactics. It… Continue Reading

Pricing Strategies
May 3, 2018

Uncommon Pricing Strategies: You Probably Didn’t Hear Of

There is an endless number of people who'd love to tell you how their business succeeded with a particular pricing/marketing/advertising strategy. I'm not saying that you can't learn lessons from other businesses' success stories, but… Continue Reading

Penetration Pricing
April 10, 2018

Penetration Pricing: Definition, Advantages & Disadvantages

Table of contents What is penetration pricing?Pricing penetration use casesCombining market penetration pricing with other strategiesTakeawaysFrequently asked questions One of the hardest things for any e-commerce owner is making people aware of your new products… Continue Reading

Psychological Pricing
December 27, 2017

Psychological Pricing: Debunking The Common Misconceptions

Since the beginning of selling, retailers have been trying out various psychological pricing strategies and tactics to influence shopper behavior. Some of them were thought to have a significant impact on consumer behavior, and some… Continue Reading