Competitive Pricing: The Advantages & Disadvantages

The fierce competition in the e-commerce industry reshaped the traditional pricing strategies which dominated the retail sector for decades. Back when the cost-plus pricing strategy was commonly pursued, price setters didn’t consider competitor behavior when making decisions. Now, competition defines the way products are priced. Competitive pricing is an outcome of this shift, and here … Continue reading Competitive Pricing: The Advantages & Disadvantages