Your marketing team can successfully drive traffic to your website, but the story doesn’t end here. That traffic must be converted into sales, otherwise, all the efforts the marketing team puts will be in vain. To put it bluntly, a low conversion rate means that you have a low sales performance and thereby, a low revenue. E-commerce conversions average at 1.8% and in this post, you’ll discover several tactics to catch up, or even surpass the global average. To have a better understanding of the issue at hand, check out our 19 hacks to improve conversion rates.
Start a blog
Let’s say that you sell home appliances. Creating an interior design blog will catch the attention of curious customers. Of course, this is directly linked to increasing website traffic, rather than improving conversion rate, but the blog will help in another way.
Assume you’re going to buy a floor lamp. You liked one that is sold on an online store, but you don’t know how tall it looks among other furniture. Therefore, you can’t decide whether if it will suit your living room. It’ll be delightful to see it within a living room layout right? Well, a blog that you can display your products will please a lot of customers in the same position and help them decide to purchase. By adding call-to-action buttons to your blog, you can speed up this process.
Learn your website ranking and work on improving it
As mentioned above, improving website traffic will not result in higher sales by itself. However, it still is a crucial step toward a reasonable conversion rate. Make use of Google Search C4onsole. GSC is a free tool that allows websites to measure their ranking and the factors contributing to it.
After you find out where you stand at the competitive landscape, apply SEO tactics to increase organic traffic.
Build a trust relationship with your customers
Express your Unique Selling Proposition
As an online retailer, you have a lot of competitors by default. Pricing is the biggest tool in our case, but you must also support your pricing strategy with your brand image. To enhance communication with customers, you must clearly state why you’re better than competitors. Give a sound reason why they should shop from you. This is called the Unique Selling Proposition. Your USP can be excellent customer service, super fast shipping, or handmade products made with eco-friendly ingredients. The main point is to highlight your unique quality.
A quick wrap up
Without an acceptable conversion rate, all the efforts put in your business will be in vain. Luckily, e-commerce conversions can be improved with the right tactics. No matter the size of your business, you can make better sales:
- Start a blog that will help customers get familiar with your products
- Implement SEO tactics to improve your rankings and constantly follow your website’s stats with free tools like Google Search Console
- Identify your Unique Selling Proposition and make it apparent to your customers