E-Commerce News: 08-14 July 2016

E-Commerce News: 08-14 July 2016

July 14, 2016

Hi there e-commerce folk! We are going through another busy week and we are sure that you are doing the best you can. But, we’d like to remind you that even on full capacity you need to be aware of what’s going on in the market. So, here is a quick cover of the week for especially you! Enjoy!

  • Pokémon Go was the hit name of the week! Nintendo’s values have skyrocketed within minutes. The influential game has augmented reality that allows people to catch a Pokémon which is in front of them. Is this exciting game’s augmented reality attempt change the route of marketing. Snapchat is another follower of it. Learn more from here
  • Cart abandonment is the common nightmare of e-commerce businesses. There are many reasons that cause it but there a few methods to overcome them. This week our guest blogger is Silviya Dineva from Perpetto will share her insights regarding e-commerce cart abandonment issues and give you 20 tips to lower them. Check out here for more information…
  • Best Buy created one million in-store visits through its mobile content strategy. Buying guides, video tutorials on YouTube and, localized mobile ads were very successful. Learn more about it from here
  • Airbnb has partnered up with American Express and introduced Airbnb Business. Airbnb Business allows users to integrate the corporate travel management service with its mobile booking services. The target is business travelers who wish to include the accommodation costs as expenses for the company. Learn more from here
  • E-mail marketing is a great way for you to increase conversions and create new leads for your e-commerce business. Your potential, existing and forgotten customers are the target and you can catch their attention with a little e-mail. Here is a quick checklist of things that you will need to remember.
  • Amazon’s Prime Day has proven to be epic. The sales have increased 60 percent compared to last year. It was held for 24 hours and became the historical sale in the 21 year history of Amazon. Learn more about it from here
  • Even though your business can gather lots of potential customers somewhere along the way to check out they seem to disappear. Sounds familiar? Payment problems are more common than you think. Our next guest blogger Adam Wesolowski will provide you with a method. You can improve your e-commerce payment usability and in weeks. Learn more about it from here
  • Google’s new ads are going right after the online shoppers. When people are searching for products online they can be very vague about it. In order to reach that audience Google has developed Showcase Shopping. When a person searches for “evening dresses” the ad will appear as an image which will take the user to the website to give product description. Learn more about it from here

Catching up with the e-commerce news will keep you in the competition.

Good prices are another thing that will keep you in the competition.

Prisync, with its online price tracking software, will provide you with a chance to monitor your competitors’ price activities all over the world and 24/7!


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