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E-Commerce News: 29 January-04 February 2016

Welcome to another issue of Prisync’s weekly e-commerce news. Leaving year’s first month behind we are bringing the news and tips on e-commerce that mattered to us this week. Continue to read to learn more about what the leading brands are doing, how much e-commerce has grown and some statistics that might help you with your marketing strategies.

Let’s start with some growth news again. Reports show that Amazon captures one-third of the e-commerce traffic. Also, UPS has reported that their daily shipment rates have increased by 2.4% thanks to deliveries of e-commerce businesses. And e-commerce shipments now make half of UPS’s business.

Asia-Pacific has the highest market share in e-commerce. And Asia’s e-commerce market grew 32% in 2015, with China leading the sales and purchases.

The CEO of Michael Kors, John Idol, said that the decrease in retail sales were caused by online sales. With increasing their online sales in the US, now Micheal Kors will get its online stores into 22 different countries. The idea of Michael Kors expansion in ecommerce is not because they are planning on getting very high rates of sales but they are planning on luring customers into the physical stores so they can interact with the brand more. Also the brand will improve their mobile store since the mobile traffic increases every month.

Speaking of mobile, Under Armour an athleticwear brand which has plans on passing Nike with increasing sales and being number 1 in sportwear, reported that 23% of their online sales was via mobile devices.

Forrester research showed that mobile affects offline sales and the effect is increasing continuously. Thus, now companies are trying to improve their omnichannel experiences. In addition to those, e-retailers have started to show 3D images of furniture in the customers own house.

In Canada, marketers are putting more resources into mobile ads. It is estimated that the expense of mobile ads will reach $2.09 million by the end of 2016. Moreover, Google concludes its mobile ad revenues keep increasing every year.

It seems that mobile commerce and mobile traffic are becoming crucial to every e-commerce business all over the world.

Conversion is another important factor of e-commerce business. And by some reason some customers leave their carts abandoned right before check out. And 28% of potential customers do this because of unexpected shipping costs. And 23% of them abandon carts because they need to create an account.

However, 24 % of the customers said that they would spend more to pass the free shipping threshold.

In our latest blogpost, we talked more on User Generated Content, and how reviews affect customers purchase decisions. The same infographic, suggests 55% of the customers do get influenced by the reviews. Facebook turned out to be the most influential social media channel on purchasing decisions.

As e-commerce continues growing, it is important to learn from what big companies focus on, and the marketing strategies to success as a relatively small e-commerce company.

Hope to bring you more of the trends and tips next week!


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