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E-Commerce Romania: A Research About the Romanian Market

Romania has been the bigger e-commerce player in the Southeastern European market; ranking as the 93rd richest country in the world according to capita rankings. With a population of 19 million people making up a total GDP of $178 billion, the consumers then to purchase online a lot more compared to past years.

According to some research insights , the e-commerce turnover is increased by 14% totaling into $715 billion in 2017. In addition, the GDP per capita currently stands at $9,801 and is expected to raise to $12,535 by the end of 2021.

As of now, there are 9.4 million e-commerce users in Romania and they spend about $215 on average for an online purchase. It is also reported that with 5,000 registered websites and around 20,000 ones with active add-to-cart buttons, Romanian shoppers total this number to $3.28 billion. In the coming years, number of active e-commerce websites are expected to raise exponentially.

Romanian online shoppers’ major e-commerce interest areas have not changed much compared to last year. According to Statista’s numbers, Electronics & IT still comes first with a total revenue of $712.5 million. Fashion follows it with $436.5 million, toys & DIY with $427.7 million and furniture & appliances with $346.1 million.

Mobile commerce has also been becoming a major trend around the world and Romanian online shoppers adopted to it. In 2016, 79% of Romanian shoppers bought something online using their smartphones and 2.05 billion dollars were made from these sales. In 2017, there is a 7% increase in smart phone penetration in Romania so, almost 85% of online shoppers made purchases using their smart phones. Lastly, the smart phone penetration will reach 52% by 2021 where there will be a 14% increase overall.

To cover it all, we gave you an overview of the Romanian e-commerce and m-commerce market. Additionally, there is also a presentation, where you will find more detailed information about the country, business opportunities and professionals to know when getting to know the market.


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