Marketing for the Holidays: Best Practices for Ecommerce Merchants During the Holidays

Global spending hit some serious milestones in 2018. Customers dished out more than $1 trillion globally for their holiday items. Black Friday and Cyber Monday continue to rise in popularity. Now, they’re considered the two most popular days of online holiday shopping. In 2018, almost half of all holiday spending was done during Cyber Week. …

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Profitable Price Determination: How To Set in Brand New Online Store

Are you planning to start an online store? If so, you must be thinking about building an effective pricing strategy. There are different pricing approaches. They depend on various aspects of your business, like consumer behavior, product types & market values, etc. You also need to consider your production cost, business goals, and competitor’s condition. …

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Dynamic Pricing: Why E-Commerce Stores Should Use

Unlike standard static pricing, dynamic pricing is a responsive pricing strategy whereby businesses make the cost of their goods or services flexible according to market demands. Thanks to around-the-clock price monitoring, eCommerce businesses are adopting dynamic pricing in droves—and watching their bottom-line soar as a result. In this article, we’ll unpack exactly what dynamic pricing …

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