We love being in the e-commerce business. But, at the end of the day, we know it’s all about the number of sales you make. This is where the comparison shopping engine comes in. Did you know you could utilize them to increase your sales? If not, come by and learn how.
Comparison shopping engines can be a very good platform for you to reach out to your customer audience. Your potential customers will enter the comparison shopping engines knowing what product they are interested in which is perfect for you. You will get to compete with your peers in the business and gain many more customers over them.
Here are a few of comparison shopping engines which you can check out before you enlist in one or more of them:
- Google Shopping
- Amazon Product Ads
There are many comparison shopping engines and they usually work the same. You just have to provide them with an excel sheet that provides information about your products. The information you need to provide is:
- Product Title: You should keep it clear.
- Price: You should keep it competitive.
- Description: You should keep it fun and informative.
- Image location: Your image should be able to show the features of your product.
Once you send them your product data you will be available in the comparison shopping engine searches. You don’t need to pay money to enlist in these websites but you will need to pay per click. If they click on your website link you will be charged a fee and your potential customer will hopefully order something from your e-commerce business. You might feel like you are spending your money for a click which might not become a conversion but keep in mind that you will be dealing with a selected audience. It becomes a much more sensible investment since a lot of the time you are trying to get people to buy from you when they are not even thinking about it. In comparison shopping engines you have people who need to buy your products.
Lowering your prices might seem like a good idea to fight for the winning position in these websites but don’t go too far. Price wars can drive you to the bottom prices which can diminish your profit. If you want to protect your business from these price wars you may want to limit the type of products you are putting up there. You should definitely add your products which are unique since you will not come across any competition whatsoever. You can also choose the ones with elastic prices that you don’t mind lowering too much.
All in all, your e-commerce business can use a little more sales and you can utilize comparison shopping engines to make that happen. We wish you good luck and many many sales 🙂
Comparison shopping engines can increase your sales by reaching the right audience.
Good prices can make that audience into customers.
Prisync, with its online price tracking software, provides you with updates on your competitors’ price activities all around the world and 24/7!