Loss Leader Pricing: An Aggressive Approach to E-commerce

Loss-leader pricing is an aggressive pricing strategy aimed to lure customers away from competitors into one’s own store. Once the customer steps in the store, the expectation is to negate the loss with the sale of profitable products. But it carries risks. We’ve gathered the pearls and pitfalls of it, so let’s dive in. What … Continue reading Loss Leader Pricing: An Aggressive Approach to E-commerce