Prestige Pricing: How to Use it Properly

Do you wonder why a pair of Nikes are more expensive than Reebok sneakers? Is it the quality? You’re not really sure, right? Well, most of us aren’t, and yet, we’re still willing to pay more for Nikes. We feel so because of Nike’s pricing strategy. The decision-makers in the company pursue prestige pricing which … Continue reading Prestige Pricing: How to Use it Properly