Price Perception: How Consumers Perceive Price And How To Influence It

Table of contents One of the most intriguing subjects for marketers is how consumers perceive prices. When they see a price tag, can they rationally evaluate the costs, industry norms, competitor prices, etc. before making a purchasing decision? And what are the ways to influence their price perception, as well as their final decision? Let’s … Continue reading Price Perception: How Consumers Perceive Price And How To Influence It