Dynamic Pricing: How Does It Work, Pros & Cons, and the Amazon Way

Dynamic pricing is a type of price discrimination that will dominate nearly all industries in the near future. The pioneers of this strategy in the e-commerce industry invested heavily in dynamic pricing engines and gained a significant competitive advantage. Now, SMBs can benefit from this strategy with the help of its software service and with …

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Price Discrimination: Definition, Does It Differ From Dynamic Pricing

E-commerce experts and marketers often use the phrases e-commerce price discrimination and dynamic pricing interchangeably. This is partly true, however, there are strategy differences that set the two apart. In this article, we’re going to look at what price discrimination is, how it’s different from dynamic pricing and how you can apply it on your …

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Price Perception: How Consumers Perceive Price And How To Influence It

Table of contents One of the most intriguing subjects for marketers is how consumers perceive prices. When they see a price tag, can they rationally evaluate the costs, industry norms, competitor prices, etc. before making a purchasing decision? And what are the ways to influence their price perception, as well as their final decision? Let’s …

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