Online stores demand digital approach towards marketing and social media is one of the most solid and promising platforms to promote your e-commerce business in the upcoming 2019.
Throughout a couple of years, social media strengthened its presence and proved to be efficient in both attracting new users and retaining the existing ones. Adding to that, the shift of users towards mobile turned social media in one of the hottest trends for e-commerce to keep an eye on.
Below you will find 10 effective social media strategies that will help you make your online store more visible and build long-lasting relationships with the customers.
Numerous researches show that people respond to the videos better than to other visual content. Use it for your benefit and don’t hesitate to post videos on your social profiles.
Check out the Christian Louboutin’s Instagram. The brand did an excellent job with promoting its “Party Express” campaign. By posting a series of short and engaging videos that are relevant for both the upcoming New Year and basically any party, the company keeps its profile festive yet retains the class that’s associated with Louboutin shoes.
A good idea would be to pin an introductory video at the top of your feed (in case of Twitter or Facebook) so that new users immediately get to know your brand. As well, keep in mind that the preferable length of a video is between 30 seconds to 1 minute, otherwise, the majority of the users will not make it till the end.
Find the most effective platforms
Different brands will find different platforms to work the best for them. Since all users love visual, Instagram or Pinterest is more of a must-have today but what about other platforms?
Analyze your profiles and see what’s the most efficient one. You may find out that some of the underestimated platforms perform much better than you thought.
Machine learning is one of the most widely used technologies today due to the opportunities it offers to businesses. One of the most popular ways to use ML is implementing chatbots in your social media, like Facebook Messenger.
Chatbots bring great value to both the company and users. They are time-saving, personalized, make navigation easier and provide precise and necessary information. All that leads to the increased customer satisfaction which, in its turn, raises sales and boosts customer’s loyalty.
Collaborate with micro influencers
One of main the advertising strategies has always been a collaboration with the influencers (authorities) that added to the product’s value and persuaded people to trust the brand. But as the nature of advertising has been changing, so have the influencers.
Today people will choose the brand that gives them exactly what they need and is 100% honest about its products. So instead of investing an awful amount of money into a 10-second celebrity appearance, reach for micro-influencers instead. These are the people that have a big amount of followers in a specific category: food or beauty bloggers, game streamers, professional dancers or athletes. Such influencer will be a perfect target audience for your specific product and will be able to provide an honest review of the product, leading to a massive set of people listening to them and most probably, trying the product.
Tell a story
As said above, people love honest brands. So tell your story!
Any brand should have a story behind it and you can display it either in “About us” section or featured video. A brand with real people behind it establishes more trust than a faceless company.
Once you outline your story, make sure all your content and activities correspond to it and to the brand’s core. Consistency is the key and adds to customer loyalty greatly.
It’s not enough to just post on social media – every action should have a solid purpose. So before planning a social media strategy, invest some time into thorough research.
Analyze your data, users’ behavior and activity on each profile, see what kind of content causes the best response and engagement. Those companies that take time to work with their data will end up with more narrow and corresponding target audience, lower costs of PPC campaigns and higher conversion rates.
Keep advertising natural
One of the biggest social media trends is native advertising. That means the ad should look natural in the user’s feed and not push or pressure the user. Such natural ads tend to have customer reviews, high-quality photos and are created in an engaging and informal manner.
For example, you can incorporate real customers’ reviews in your Facebook ad – it will look native but at the same time, promote your product and motivate to buy it.
Timely interaction with the users
Communication with the customers is a must, especially on social media. But one of the things that some companies tend to ignore is timely interaction with the users.
Ad hoc marketing is nothing new and is all about immediate reaction of a company to emerging news or event. A witty reply to a customer’s complaint or simply a creative reaction to a tweet with your company’s mention can bring you much more clients than an expensive marketing campaign. The trick is to monitor your network and immediately react once a user mentions your brand or asks a sort of question that you can answer. As well, timely interaction with the customer shows that you care about your clients and are interested in them. That’s what makes any brand personal and friendly.
Use new shoppable features
Last year, Instagram introduced new shoppable features: an option to tag products in the regular posts and an option of tagging products in Stories. These features were immediately adopted by almost all online retailers and proved to both increase revenue and bring in new customers.
As technology develops rapidly, so does social media. Keep an eye on the trends and don’t hesitate to try any new features or tools that the platforms offer. This will bring you a competitive advantage and help you keep up with the ever-changing customer demands.
Word of mouth marketing
Organic traffic and real users are the most valuable for any company and the majority of them can be acquired via word of mouth marketing.
WMM is more of a passive form of marketing where you let your customers speak for you. If your brand is interesting enough and provides value, people will discuss it and share the news with their friends. Think about the most popular viral ads (like Super Bowl commercial this year): all of them are incredibly engaging, interesting and don’t look like an ad but rather like a piece of content worth sharing.
In order to make people talk about your company, you have to build a brand’s identity, tell a compelling story and provide interesting and unique content. Don’t try to be promotional but instead, be yourself and make sure you are on the same page with your customers.
One cannot underestimate the importance of social media presence for modern businesses. All industries are going digital today so it’s worth concentrating your marketing efforts on digital marketing and social platforms strategy in order to keep up with the users and timely react to their demands.
One of the core factors of a successful e-commerce store is the hosting platform. Due to the built-in functionality and flexibility, different platforms suit for different businesses (from small companies to the industry giants). While there is a variety of e-commerce platforms to choose from, the leading ones are Magento, Shopify, and WooCommerce. Among them, Magento is considered to be extremely customizable and well-suited for marketing and social media activities. Magento marketplace offers dozens of social media plugins and widgets that allow you incorporating the social platform news feed in your online store or manage desktop and Facebook stores simultaneously. However, other platforms can also be customized and tailored to perfectly suit your marketing needs on the condition that you’ve developed a solid strategy and set clear goals.