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Prisync | Blog

Attract and retain customers with actionable pricing strategies in the e-commerce arena and increase your competitive edge.

E-Commerce Decoy Pricing How to Use the Decoy Effect to Influence Sales
May 10, 2019

Decoy Pricing: A strategy to influence shopping behavior

People tend to averse extremeness. In our daily lives, we work hard to strike a happy medium. How does this cognitive bias affect our purchasing behavior? When we’re presented with three options, we tend to… Continue Reading