Attract and retain customers with actionable pricing strategies in the e-commerce arena and increase your competitive edge.
We wanted to dive deep into a segment of the direct-to-consumer (DTC) industry most people haven’t thought about: toilet paper. Namely: the awesome brand, Who Gives a Crap. Who gives a crap sell a range… Continue Reading
DTC e-commerce vendors are completely changing the game of online selling. Through bypassing traditional distributors and department stores, vendors can take back control and sell directly to the consumer. The way big online marketplaces and… Continue Reading
Everlane is a clothing company with a strong focus on ethically sourced and produced clothes. We'll analyze Everlane's pricing strategy that created a $40 Mn company. Their mantra, “we can all make a difference” runs… Continue Reading
In our pricing strategy teardown series, we look at how e-commerce stores in popular industries navigate the topic of pricing. We look at the strategies they implement, the tactics they use and how they stack… Continue Reading
When coming up with pricing strategies, especially as an up and coming e-commerce store, it can be helpful to look at how the greats already do this. In this post, we’re going to look at… Continue Reading
In the exciting e-commerce pricing teardown part 1, we’ve used our software to scratch our own itch or so to speak. We’ve spent the last month analyzing the pricing records for the retailer, John Lewis… Continue Reading