Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
Estimated reading time: 9 minutes Table of contentsPremium pricing Gift cards in the digital worldConsistent brandingFull refundFinal thoughts: Who gives a crap pricing strategy We wanted to dive deep into a segment of the direct-to-consumer (DTC)… Continue Reading
Estimated reading time: 8 minutes Table of contentsInitial welcome offerSavings information on category pagesUrgency to boost salesCross-sells Final thoughts DTC e-commerce vendors are completely changing the game of online selling. Through bypassing traditional distributors and department… Continue Reading
Estimated reading time: 8 minutes Everlane is a clothing company with a strong focus on ethically sourced and produced clothes. We'll analyze Everlane's pricing strategy that created a $40 Mn company. Their mantra, “we can… Continue Reading
Estimated reading time: 7 minutes Table of contentsThe Amazon ProblemKids are the target but parents are the spenders Marketing trumps pricesPremium or rock bottomBecoming a helpful resourceFinal thoughts on how to sell toys online In… Continue Reading
Do you drink tea?If so, how much do you think about the pricing strategy behind the types of tea that you buy? Do you have a budget in mind when choosing the right tea vendor… Continue Reading
Estimated reading time: 8 minutes Table of contentsCreating valuable content to help boost salesReviewsBestseller highlightsBuilding trustRewards programTakeaways When coming up with pricing strategies, especially as an up and coming e-commerce store, it can be helpful… Continue Reading
Estimated reading time: 11 minutes Table of contentsWhat did we analyze?What type of customers does John Lewis have?Psychological pricing strategiesCompetitor price comparisonThe rate of price changesCategory-specific pricingBaby and kidsElectronicsFashion Home and GardenHealth and BeautyJohn Lewis… Continue Reading