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Prisync | Blog

Attract and retain customers with actionable pricing strategies in the e-commerce arena and increase your competitive edge.

Direct to Consumer Pricing Teardown Who Gives a Crap
November 22, 2019

E-Commerce Pricing Teardown Part 7: Who Gives a Crap

Estimated reading time: 9 minutes Table of contentsPremium pricing Gift cards in the digital worldConsistent brandingFull refundFinal thoughts: Who gives a crap pricing strategy We wanted to dive deep into a segment of the direct-to-consumer (DTC)… Continue Reading

DTC Pricing Teardown How Brooklinen's Pricing Strategy Boosts Sales
September 24, 2019

E-Commerce Pricing Teardown Part 6: Brooklinen Sheets

Estimated reading time: 8 minutes Table of contentsInitial welcome offerSavings information on category pagesUrgency to boost salesCross-sells Final thoughts DTC e-commerce vendors are completely changing the game of online selling. Through bypassing traditional distributors and department… Continue Reading

E-Commerce Pricing Teardown How Everlane Created a $40 Million Company with its Pricing Strategy
August 2, 2019

E-Commerce Pricing Teardown Part 5: Everlane

Estimated reading time: 8 minutes Everlane is a clothing company with a strong focus on ethically sourced and produced clothes. We'll analyze Everlane's pricing strategy that created a $40 Mn company. Their mantra, “we can… Continue Reading

How to Sell Toys Online Pricing Strategy Teardown
March 12, 2019

E-Commerce Pricing Teardown Part 4: Selling Toys Online

Estimated reading time: 7 minutes Table of contentsThe Amazon ProblemKids are the target but parents are the spenders Marketing trumps pricesPremium or rock bottomBecoming a helpful resourceFinal thoughts on how to sell toys online In… Continue Reading

e-commerce pricing teardown-cup and leaf in the tea industry
February 21, 2019

E-Commerce Pricing Teardown Part 3: Cup and Leaf

Do you drink tea?If so, how much do you think about the pricing strategy behind the types of tea that you buy? Do you have a budget in mind when choosing the right tea vendor… Continue Reading

December 18, 2018

E-Commerce Pricing Teardown Part 2: Dr. Axe

Estimated reading time: 8 minutes Table of contentsCreating valuable content to help boost salesReviewsBestseller highlightsBuilding trustRewards programTakeaways When coming up with pricing strategies, especially as an up and coming e-commerce store, it can be helpful… Continue Reading

E-Commerce Pricing Teardown
July 5, 2018

E-Commerce Pricing Teardown Part 1: John Lewis

Estimated reading time: 11 minutes Table of contentsWhat did we analyze?What type of customers does John Lewis have?Psychological pricing strategiesCompetitor price comparisonThe rate of price changesCategory-specific pricingBaby and kidsElectronicsFashion Home and GardenHealth and BeautyJohn Lewis… Continue Reading