Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
Estimated reading time: 9 minutes Table of contentsPremium pricing Gift cards in the digital worldConsistent brandingFull refundFinal thoughts: Who gives a crap pricing strategy We wanted to dive deep into a segment of the direct-to-consumer (DTC)… Continue Reading
Estimated reading time: 8 minutes Table of contentsInitial welcome offerSavings information on category pagesUrgency to boost salesCross-sells Final thoughts DTC e-commerce vendors are completely changing the game of online selling. Through bypassing traditional distributors and department… Continue Reading
Estimated reading time: 8 minutes Everlane is a clothing company with a strong focus on ethically sourced and produced clothes. We'll analyze Everlane's pricing strategy that created a $40 Mn company. Their mantra, “we can… Continue Reading
Estimated reading time: 7 minutes Table of contentsThe Amazon ProblemKids are the target but parents are the spenders Marketing trumps pricesPremium or rock bottomBecoming a helpful resourceFinal thoughts on how to sell toys online In… Continue Reading
Estimated reading time: 8 minutes Table of contentsCreating valuable content to help boost salesReviewsBestseller highlightsBuilding trustRewards programTakeaways When coming up with pricing strategies, especially as an up and coming e-commerce store, it can be helpful… Continue Reading
Estimated reading time: 11 minutes Table of contentsWhat did we analyze?What type of customers does John Lewis have?Psychological pricing strategiesCompetitor price comparisonThe rate of price changesCategory-specific pricingBaby and kidsElectronicsFashion Home and GardenHealth and BeautyJohn Lewis… Continue Reading