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Tumblr Marketing: Is it Dead for E-Commerce?

E-commerce is a vastly growing sector and online presence becomes more and more important. As we mentioned earlier in social media marketing is a good way to build your online presence and create brand awareness. Tumblr is one of those platforms and it is just as good as the others.

Since its launch in 2007, Tumblr has achieved 550 million monthly users. The platform provides its users with blogs they can create a variety of content and reach many people. The number of blogs is over 280 million by now. The number of daily posts is over 53 million. It also has mobile penetration rates of 78%. This makes Tumblr a very eligible source for your online marketing activities.

You don’t have to recreate your own company blog on Tumblr. You should decide on your theme and be specific with your contents. Your Tumblr name should also be a derivation of your business name. Try to be fun. If you are selling apparel products such as dresses you can specialize in providing them with stylish combinations and call it Style Hunter or if you are selling food online you might want to specialize in recipes and call it Creative Kitchen. This type of approach will reach out to more people and will increase your shares, backlinks and followers.

In Tumblr, you can utilize tagging to reach more people. Think of it like hashtags. You should describe your content, themes, and subjects it is connected to in the tags. There is an unwritten rule about tags that advises using tags between the number of 7 and 12. It definitely brings more traffic and it also avoids your profile to look like spam.

The good thing about Tumblr is that it is like a second blog you own. You can use it to occupy more space in Google searches. Using the same SEO words in your Tumblr posts as you use in your own blog would help. Of course, we advise you to not copy the same blog post. You need to create an entirely new one. Tumblr allows you to use Meta descriptions and alt tags as well. This also increases your chances for good SEO. Make sure you fill your Meta descriptions which are little snippets that appear on the search results under your website page name. You should also fill out alt tags when you are uploading photographs on your Tumblr so that it can appear in Google Image search.

You can also create engagement in your Tumblr account through online contests. As we mentioned earlier, online contests are a great way to create brand awareness and engagements. An example is Chronicle Books’ online contest. They ask the users to submit ideas for a funny book through Tumblr and gave them an opportunity to be published as a prize. It has worked perfectly. Another thing you can do is to provide people with coupons. For example, creating special offers for Tumblr can be better. Of course, we do not advise you to limit the coupon distributions to Tumblr only. But, you can specialize it for that crowd.

Tumblr has many perks and it is a different form of social media with the benefits of a blog. Utilizing that will enhance your online presence, brand awareness, and customer engagements. You can try many types of content and utilize your SEO to occupy most of the first page in Google searches. Whatever you decide to do we would like to wish you good luck!

Tumblr is a great social media platform which allows your business to reach more people.

Good prices allow you to reach more people as well.


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