SEO is one of the greatest and easiest ways to get noticed. It helps you with your search results and can bring you to the top of the list. It creates great conversions and helps you decrease your bounce rate. But what is this e-commerce SEO? Let’s get you started!
SEO is search engine optimization. It mainly helps you to get higher ranks on Google searches over your competitors. You need an SEO strategy because it helps you get more clicks, impressions and at the end more sales. According to a research study by Optify, the websites which were ranked at the top had more CTRs (click-through rates) than of the 2nd website position in Google Search. We are talking about twice as much more.
Do Some Research
Your website is your shop window and you want to make sure that your potential customers see the most important pages such as newest products or the main page. When you are optimizing those pages keep in mind your keywords need to be relevant and also have a high search volume. Google’s Adwords Tool has Keyword Planner for just that and it helps you find the best keywords for free.
Try not to be too off the track with your keywords. Try to specialize instead of going too broad. If you are selling shoes for women to try to specialize towards that instead of just going for shoes which can be for babies, teenagers or men. Because if you become irrelevant this can end up with the user to get out of your website since they could not find what they were looking for and this can increase your bounce rate which is something you don’t want.
Another thing you can do is to look at what your competitors are doing. They are great resources for you to learn how the process goes along. Check out their page authority so that you can pick which of your competitors seems to be good at SEO. Look at their website structure and learn from them. Meanwhile, you can change or modify them in a way that is more useful to you
Know What’s Wrong with You
It is important to do a self-check at the beginning. What are the problems going on in your website or which of the links seem to be broken? Your website consists of many things from Meta descriptions to inbound links and it can become kind of hard to keep track of all that data. You can use a program such as Xenu or Screaming Frog to see really what is going on. These kinds of programs help you to sort out your broken links, notice missing descriptions on product images or header tags or finding out top errors such as redirecting to 404 pages.
Your website can be wonderful in every way but make sure you check out the speed as well. An important amount of customer is lost because of this. People are expecting to reach the information they need in a matter of seconds and it is really becoming a matter of racing against time. Every second count!
What’s Going on Your Page
Your web pages are vessels waiting to be filled with great keywords. It is important though to know which parts you need to include them mainly. Here is also a quick reminder Google can react badly to pages with too many repetitions of the same keyword. You have the risk of being tagged as spam. Be careful about that. Here are a few important places where you should place your keywords:
- Page title
- Headers and Subheaders
- Product Descriptions
- Image names, alt tags, meta title, and description
Try to be user-friendly when you are naming the URLs and title. You are advertising at the same time too. You can check out different keywords on Google to see what is different between the one at the top and the next ones. While you are being user-friendly remember to be mobile friendly as well. Your website can look very different when you look at it through a mobile device. Your customers need to access your website easily. Also, it is useful to have customer reviews as well to get higher rankings on Google.
Internal links can be helpful with on-page optimization. Your website has a structure. If you selling fashion products you have different pages for clothes, shoes, accessories, and swimsuits. Try to create internal links between them. But remember that too much of that will be noticed by Google so don’t exaggerate. It would be good to create internal links around your categories which will you’re your SEO as well.
Having social media accounts is one of the most important things. As we have mentioned earlier, customers respond well to it and it’s also important for SEO. An important social media account to have is Google+. Make sure you have one because since Google ranks you it helps if you are on their social media platform.
Go on Testing
You have gone through all of these steps and your website is new and shiny. Sorry, we are not done. Check out your Analytics platform to see which keywords you use are creating higher conversions. You can also do A/B testing to test different performances of different keywords. If you want to learn more about A/B testing check this out.
Write What You Do
There are many keywords that your business can use but it may not be possible to insert them into every part of your website. This is where the blog comes in. Have a blog for your business. You can specialize posts for each keyword if you want to. Make sure your posts are reader-friendly as well as SEO friendly. If your content is good you can get a higher ranking and also create engagement with your customers. Many businesses prefer to hire a content editor for this purpose because it is important to post new content frequently and still keep it interesting. You might even create an eBook just for this purpose. Because you can get the eBook to your potential customer over e-mail. This will be a good way to expand your customer database.
A few things to go over after is creating backlinks through product reviews or press mentions. This will increase your ranking. You can even ask for a friend who has a website to create some sort of mutual content to create backlinks. It doesn’t hurt to look back J If you are a local brick-and-mortar business make sure to include this information:
- Your address
- Phone number
- Location-based keywords
Lastly, remember there are different SEO tools you can use for it. Several plugins for SEO can be found through blogging platforms and you can use Google’s specialized tools. But if you are looking for different things here is a couple of them:
- SEOmoz Keyword Tool
- Open Site Explorer
- Ubersuggest Keyword Suggestion Tool
Hope you find this SEO 101 helpful. So go on and rock your website!
SEO is a crucial point in getting higher rankings on Google. It creates higher conversions and helps your business flourish.