Willingness to Pay: A Metric for Better Pricing Decisions

Willingness to pay (WTP) is the maximum price a consumer is willing to pay in exchange for a product. We conduct WTP research to avoid going to extremes when pricing our products. How to conduct a WTP research Step one: Segment the market As a first step, you should identify your buyer personas. A buyer … Continue reading Willingness to Pay: A Metric for Better Pricing Decisions