{"id":66496,"date":"2025-06-20T17:25:07","date_gmt":"2025-06-20T14:25:07","guid":{"rendered":"https:\/\/prisync.com\/preislexikon\/"},"modified":"2026-07-21T14:51:32","modified_gmt":"2026-07-21T11:51:32","slug":"preislexikon","status":"publish","type":"page","link":"https:\/\/prisync.com\/de\/preislexikon\/","title":{"rendered":"Preislexikon"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"66496\" class=\"elementor elementor-66496 elementor-24694\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6239c786 e-flex e-con-boxed e-con e-parent\" data-id=\"6239c786\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2319f488 e-con-full e-flex e-con e-child\" data-id=\"2319f488\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7ed431e7 e-con-full e-flex e-con e-child\" data-id=\"7ed431e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a941862 elementor-widget elementor-widget-heading\" data-id=\"2a941862\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Preislexikon<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61fc009 elementor-widget elementor-widget-text-editor\" data-id=\"61fc009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Willkommen im Preislexikon von Prisync, Ihrer Anlaufstelle f\u00fcr die wichtigsten Preisbegriffe und Strategien aus dem E-Commerce-Glossar. Ob erfahrener E-Commerce-H\u00e4ndler, Pricing-Analyst oder Einsteiger im Business: Die Feinheiten der Preisgestaltung zu verstehen ist entscheidend f\u00fcr die richtigen Entscheidungen in Ihrem Unternehmen und f\u00fcr Ihre Wettbewerbsf\u00e4higkeit. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-274bc1e1 e-con-full e-flex e-con e-child\" data-id=\"274bc1e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70d662ff elementor-widget elementor-widget-image\" data-id=\"70d662ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"700\" src=\"https:\/\/prisync.com\/wp-content\/uploads\/2025\/06\/pricing-dictionary-hero-definition.jpg\" class=\"attachment-large size-large wp-image-66497\" alt=\"pricing-dictionary-hero-definition\" srcset=\"https:\/\/prisync.com\/wp-content\/uploads\/2025\/06\/pricing-dictionary-hero-definition.jpg 600w, https:\/\/prisync.com\/wp-content\/uploads\/2025\/06\/pricing-dictionary-hero-definition-257x300.jpg 257w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bede350 e-flex e-con-boxed e-con e-parent\" data-id=\"5bede350\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M790.5,93.1c-59.3-5.3-116.8-18-192.6-50c-29.6-12.7-76.9-31-100.5-35.9c-23.6-4.9-52.6-7.8-75.5-5.3\n\tc-10.2,1.1-22.6,1.4-50.1,7.4c-27.2,6.3-58.2,16.6-79.4,24.7c-41.3,15.9-94.9,21.9-134,22.6C72,58.2,0,25.8,0,25.8V100h1000V65.3\n\tc0,0-51.5,19.4-106.2,25.7C839.5,97,814.1,95.2,790.5,93.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d9a8df5 e-con-full e-flex e-con e-child\" data-id=\"7d9a8df5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-698598b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"698598b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_tablet&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f887e74 elementor-widget elementor-widget-image\" data-id=\"6f887e74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"700\" src=\"https:\/\/prisync.com\/wp-content\/uploads\/2025\/06\/pricing-dictionary-hero-euros.jpg\" class=\"attachment-large size-large wp-image-66498\" alt=\"pricing-dictionary-hero-euros\" srcset=\"https:\/\/prisync.com\/wp-content\/uploads\/2025\/06\/pricing-dictionary-hero-euros.jpg 600w, https:\/\/prisync.com\/wp-content\/uploads\/2025\/06\/pricing-dictionary-hero-euros-257x300.jpg 257w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3043fe7f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3043fe7f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_tablet&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-568827d2 elementor-widget elementor-widget-text-editor\" data-id=\"568827d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Preisgestaltung bedeutet weit mehr, als nur eine Zahl auf ein Preisschild zu schreiben; sie erfordert zahlreiche strategische Entscheidungen. Sie wird von Ihren Unternehmenszielen, Branchentrends, dem Verhalten Ihrer Kunden und deren Zahlungsbereitschaft beeinflusst. Doch keine Sorge: Wir haben dieses Preislexikon so gestaltet, dass es f\u00fcr alle Leserinnen und Leser klar und praxisnah ist.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bfe23c7 e-flex e-con-boxed e-con e-parent\" data-id=\"3bfe23c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5448527c e-con-full e-flex e-con e-child\" data-id=\"5448527c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-45e2bd5 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"45e2bd5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;animation_tablet&quot;:&quot;none&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b0ed38 elementor-widget elementor-widget-text-editor\" data-id=\"3b0ed38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In dieser Lexikon-Reihe befassen wir uns mit zahlreichen Preisbegriffen: was sie wirklich bedeuten, warum sie generell und in unterschiedlichen Branchen wichtig sind, welche Branchen sie am h\u00e4ufigsten nutzen, wie praktische Beispiele aussehen und welche Faktoren jeden Begriff beeinflussen. Nach diesem umfassenden Leitfaden zu wesentlichen Preiskonzepten k\u00f6nnen Sie sich in verschiedenen Pricing-Herausforderungen zurechtfinden und die Unterschiede zwischen den einzelnen F\u00e4llen erkennen. Au\u00dferdem erweitern Sie Ihr E-Commerce-Wissen durch praxisnahe Einblicke in Grundbegriffe wie Cost-Plus-Pricing und Preiselastizit\u00e4t sowie in fortgeschrittene Strategien wie dynamische Preisgestaltung und psychologische Preisgestaltung.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa1d142 elementor-widget elementor-widget-text-editor\" data-id=\"aa1d142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nachdem Sie verschiedene Preisstrategien aus dem E-Commerce-Glossar kennengelernt haben, k\u00f6nnen Sie Ihre eigenen Gesch\u00e4ftsstrategien entsprechend optimieren und Ihre Kunden sowie Branchentrends mit Ihrem erweiterten Pricing-Wissen besser verstehen. Ob Sie neu im Thema Pricing sind oder bereits erfahrene Fachkraft: Steigen Sie ein und f\u00fcllen Sie Ihr Preiswissen noch heute auf! <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a5eca7f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2a5eca7f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_tablet&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2518b399 elementor-widget elementor-widget-image\" data-id=\"2518b399\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"700\" src=\"https:\/\/prisync.com\/wp-content\/uploads\/2025\/06\/pricing-dictionary-hero-price-tag.jpg\" class=\"attachment-large size-large wp-image-66499\" alt=\"pricing-dictionary-hero-price-tag\" srcset=\"https:\/\/prisync.com\/wp-content\/uploads\/2025\/06\/pricing-dictionary-hero-price-tag.jpg 600w, https:\/\/prisync.com\/wp-content\/uploads\/2025\/06\/pricing-dictionary-hero-price-tag-257x300.jpg 257w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3881f8a e-flex e-con-boxed e-con e-parent\" data-id=\"3881f8a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" 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e-con-boxed e-con e-parent\" data-id=\"7724d04f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57c445cf elementor-widget elementor-widget-html\" data-id=\"57c445cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>window.intercomSettings = {\n    app_id: 'nf4i8rps',\n    custom_launcher_selector:'.open-intercom-chat'\n  };\n<\/script><script>\/\/ We pre-filled your app ID in the widget URL: 'https:\/\/widget.intercom.io\/widget\/nf4i8rps'\n(function() {\n    var w = window;\n    var ic = w.Intercom;\n    if (typeof ic === 'function') {\n        ic('reattach_activator');\n        ic('update', w.intercomSettings);\n    } else {\n        var d = document;\n        var i = function() {\n            i.c(arguments);\n        };\n        i.q = [];\n        i.c = 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Ob erfahrener E-Commerce-H\u00e4ndler, Pricing-Analyst oder Einsteiger im Business: Die Feinheiten der Preisgestaltung zu verstehen ist entscheidend f\u00fcr die richtigen Entscheidungen in Ihrem Unternehmen und f\u00fcr Ihre Wettbewerbsf\u00e4higkeit. Preisgestaltung bedeutet weit mehr, als nur eine Zahl auf ein Preisschild [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-66496","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/prisync.com\/de\/wp-json\/wp\/v2\/pages\/66496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prisync.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/prisync.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/prisync.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/prisync.com\/de\/wp-json\/wp\/v2\/comments?post=66496"}],"version-history":[{"count":1,"href":"https:\/\/prisync.com\/de\/wp-json\/wp\/v2\/pages\/66496\/revisions"}],"predecessor-version":[{"id":66500,"href":"https:\/\/prisync.com\/de\/wp-json\/wp\/v2\/pages\/66496\/revisions\/66500"}],"wp:attachment":[{"href":"https:\/\/prisync.com\/de\/wp-json\/wp\/v2\/media?parent=66496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}