Prisync | Blog

Attract and retain customers with actionable pricing strategies in the e-commerce arena and increase your competitive edge.

May 17, 2022

How to Expand to New Sales Channels as Part of Your Ecommerce Growth Strategy

The ecommerce sector is competitive  — and to succeed, you need to stand out. But how is that possible?  Adding new sales channels to your ecommerce growth strategy is one of the most effective ways… Continue Reading

May 11, 2022

How to Improve Google Shopping Ads ROAS with Dynamic Pricing

What is Google Shopping Ad? How Does it Work?  Google Shopping is a comparison shopping platform that allows retailers to advertise their products to searchers in a visually appealing way.  What I mean is, if… Continue Reading

google channel shopify
May 6, 2022

Google Channel Optimization for Shopify

Numerous customers are searching for products on Google. This is a great opportunity for business owners to get discovered by potential new customers!  To get target customers into stores from Google Channel, there are different… Continue Reading

Google Shopping ROI
April 13, 2022

8 Expert Tips to Improve Your Google Shopping ROI

We asked experts how to optimize the Google Shopping feed to improve your ROI. Let's hear what our friends shared in their own words. "Add product highlights and boost eligible impressions by as much as… Continue Reading

emmanuel flossie
April 6, 2022

How to Become Eligible for Google’s Trusted Store Badge

In this article, I will explain how to increase "Free Listings" and "Buy On Google" CTR by becoming eligible for Google’s Trusted Store Badge, and list what the requirements are. Anything that you can show… Continue Reading

March 30, 2022

What is Predatory Pricing? | Pros & Cons

Predatory pricing is the strategy of using below-cost pricing to undercut competitors and establish a market advantage. It is a method in which a seller sets a price so low that other suppliers can't compete… Continue Reading

November 18, 2021

10 Smart Tips to Optimize Your Shopify Store with Social Shopping Strategy

The online shopping landscape keeps on changing. Fifteen, ten years back, there weren’t much more than eBay or Amazon. Nowadays, running an online store is a career available to almost everyone across the globe. Platforms… Continue Reading

November 10, 2021

5 Repricing Strategies to Stand Out [Mostly Thanks to Amazon]

Repricing strategies are essential for every company, allowing them to streamline their business operations, attract more customers, and increase their return on investments (ROIs). Repricing is an integral component of your price management strategy.  It… Continue Reading

November 3, 2021

What Is Price Sensitivity? Things We’ve Learned From Marketing Research

What is Price Sensitivity? Price sensitivity refers to the extent to which individuals perceive and respond to changes or differences in prices for products or services (Monroe, 1973). When it comes to consumer purchasing patterns,… Continue Reading

October 20, 2021

How to Price a Product | A Comprehensive Guide for Online Sellers

Price management is an essential aspect of e-Commerce businesses. About 80% of consumers say that competitive pricing is an important component of shopping at a retail store. Implementing a solid pricing strategy will entice your… Continue Reading