E-Commerce Statistics: 50 Stats Marketers Shouldn’t Miss

E-Commerce Statistics: 50 Stats Marketers Shouldn’t Miss

June 28, 2019

In today’s world of e-commerce, processes and trends are constantly changing. Keeping afloat with the latest and best ideas is the only way to get ahead.

Attitude and expectations of e-commerce develop and advance and to facilitate that, we’ve put together a post of all the e-commerce statistics you need to know in 2019.

When you’re informed with all the information you need you’ll have the chance to grow and develop your e-commerce store to take it to new heights.

E-commerce demographic and buying behaviour statistics

You might have a clear idea of your e-commerce demographics but how does your store compare to others?

  • When it comes to online shopping, men spend more than women
  • Generation X spend more money online than Baby Boomers and Millennials
  • Millennials conduct 54% of their purchases online
  • There will be 1.92 billion global digital buyers in 2019.
  • With an estimated global population of 7.7 billion people, 25% of the world’s population shop online.
  • This number is rising rapidly and is expected to hit a massive 2.14 billion people in 2021.

Payment and pricing statistics

How much are your customers willing to pay and what pricing strategies should you use? Pricing statistics tell you a lot about that.

  • By 2040, 95% of purchases will be through eCommerce
  • 65% of Consumers use price comparisons on mobile while in a physical store
  • In 2018, E-Commerce sales accounted for 11.9% of all retail sales in the whole world
  • Over 254 million active PayPal accounts in The World
  • Users who click on product recommendations lead to a conversion rate that is 5.5 times higher than users who don’t click

E-commerce review statistics

Generating reviews on your e-commerce store encourages other potential customers to buy from you too.

E-commerce email marketing statistics

  • Email accounts as the biggest source of traffic to eCommerce sites after organic
  • Users who read one welcome email will go on to open at least 40% of emails from the same brand in the following 180 days
  • Only 51% of the UK’s top eCommerce brands are sending dedicated emails!
  • 80% of consumers like to tey receive retail emails recommending products to them based on previous purchases
  • 91% of Americans want to receive promotional emails.

Mobile commerce statistics

Small vs large retailers

How do small retailers compare to larger retailers like Amazon? Are the strategies the same?

E-commerce statistics: Customer loyalty

Keeping your customers loyal is a tricky task when there are so many opportunities for them to purchase from another vendor.

  • 30% of Consumers say they prefer to buy from a website they’ve bought from previously
  • 76% of companies consider a customer’s lifetime value to be an important measure of success
  • Only 18% of companies focus their resources on customer retention.
  • 48% of all e-commerce transactions are from repeat customers
  • 81 percent of consumers trust the advice of their friends and family over e-commerce businesses themselves.

Abandoned cart statistics

When a customer lands on your site, browses your products and then fails to make a purchase, it’s known as an abandoned cart.

e-commerce statistics abandoned cart


E-commerce website statistics

Getting your e-commerce website set up with nice product photography and descriptions is a great way to convince users to purchase from you instead of your competitors.

  • 38% of people will leave a website if the layout or design is unattractive
  • Users who click on product recommendations lead to a conversion rate that is 5.5 times higher than users who don’t click
  • Sites that take longer to load experience fewer conversions
  • 64% of customers find customer experience more important than price.
  • 79% of people who don’t like what they find on one site will go back and search for another site – usually your competitors

E-commerce customer service statistics

Customer service is a crucial element of e-commerce that can set your store apart from all your competition.

  • ⅔ of consumers expect a same day response to queries about a product
  • Poor customer service isn’t a joke. Companies lose an average of $62 billion annually due to poor customer service.
  • When faced with bad customer service, people tell an average of 15 people within their network
  • Improving your customer service by just a fraction can yield an average of $823 million increase over a 3 year period for a company with $1 billion in annual revenues.
  • 4% of people are likely to switch brands if they find the purchasing process too confusing.


Now that you’re equipped with the various e-commerce statistics you can start making incremental changes to your store to ensure that it grows and expands at the rate you’d like it to.

1 Comment
  1. Jyotirmay Samanta
    July 15, 2019

    Great list of Stats! Very helpful.

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