E-Commerce Statistics: 50 Stats Marketers Shouldn’t Miss

In today’s world of e-commerce, processes and trends are constantly changing. Keeping afloat with the latest and best ideas is the only way to get ahead.

Attitude and expectations of e-commerce develop and advance and to facilitate that, we’ve put together a post of all the e-commerce statistics you need to know in 2019.

When you’re informed with all the information you need you’ll have the chance to grow and develop your e-commerce store to take it to new heights.

E-commerce demographic and buying behaviour statistics

You might have a clear idea of your e-commerce demographics but how does your store compare to others?

• When it comes to online shopping, men spend more than women
• Generation X spend more money online than Baby Boomers and Millennials
• Millennials conduct 54% of their purchases online
• There will be 1.92 billion global digital buyers in 2019.
• With an estimated global population of 7.7 billion people, 25% of the world’s population shop online.
• This number is rising rapidly and is expected to hit a massive 2.14 billion people in 2021.

Payment and pricing statistics

How much are your customers willing to pay and what pricing strategies should you use? Pricing statistics tell you a lot about that.

• By 2040, 95% of purchases will be through eCommerce
• 65% of Consumers use price comparisons on mobile while in a physical store
• In 2018, E-Commerce sales accounted for 11.9% of all retail sales in the whole world
• Over 254 million active PayPal accounts in The World
• Users who click on product recommendations lead to a conversion rate that is 5.5 times higher than users who don’t click

E-commerce review statistics

Generating reviews on your e-commerce store encourages other potential customers to buy from you too.

• 51% of Consumers trust companies who make It easy for visitors to contact the people behind the company
• 80% of Respondents Said They Had Stopped Doing Business with a Company Because of a Poor Customer Experience
• 30 % of Online Consumers Post Product Feedback Online
• 81% of Consumers Trust the Advice of Family and Friends Over Businesses
• 55% of online shoppers tell friends and family when dissatisfied with a product or company.

E-commerce email marketing statistics

• Email accounts as the biggest source of traffic to eCommerce sites after organic
• Users who read one welcome email will go on to open at least 40% of emails from the same brand in the following 180 days
• Only 51% of the UK’s top eCommerce brands are sending dedicated emails!
• 80% of consumers like to tey receive retail emails recommending products to them based on previous purchases
• 91% of Americans want to receive promotional emails.

Mobile commerce statistics

• Smartphones Accounted for 61 % of Retail Site Visits Worldwide
• 71% of mobile purchases are influenced by emails from the retailer
• 57% of mobile customers will abandon your site if they have to wait 3 seconds for a page to load
• 52% of people say they’re less likely to re-engage with a brand following a bad mobile experience
• 75% of Gmail users access their emails on mobile devices.

Small vs large retailers

How do small retailers compare to larger retailers like Amazon? Are the strategies the same?

• Amazon accounts for 44% of all ecommerce sales in the US
• 59% of 16-36 year-olds head to Amazon before any other E-Commerce website
• On average, 52 percent of online stores have omnichannel capabilities.
• Nearly 48 percent of online shoppers simply head straight to a large ecommerce marketplace.
• 2% of Amazon Echo owners have purchased a product via Alexa.

E-commerce statistics: Customer loyalty

Keeping your customers loyal is a tricky task when there are so many opportunities for them to purchase from another vendor.

• 30% of Consumers say they prefer to buy from a website they’ve bought from previously
• 76% of companies consider a customer’s lifetime value to be an important measure of success
• Only 18% of companies focus their resources on customer retention.
• 48% of all e-commerce transactions are from repeat customers
• 81 percent of consumers trust the advice of their friends and family over e-commerce businesses themselves.

Abandoned cart statistics

When a customer lands on your site, browses your products and then fails to make a purchase, it’s known as an abandoned cart.

• Abandoned Cart Emails Sent within 20 Minutes Have an Average Conversion rate of 5.2%
• 60% of Online Shoppers abandon their carts because of unexpected extra costs
• Abandoned cart emails have an average open rate of 45%
• Almost 70% of online baskets are abandoned but there are ways to encourage customers to complete their purchase
• The average order value of purchases from basket abandonment emails is 14.2% higher than typical purchases

source: https://www.oberlo.com/blog/ecommerce-statistics-guide-your-strategy

E-commerce website statistics

Getting your e-commerce website set up with nice product photography and descriptions is a great way to convince users to purchase from you instead of your competitors.

• 38% of people will leave a website if the layout or design is unattractive
• Users who click on product recommendations lead to a conversion rate that is 5.5 times higher than users who don’t click
• Sites that take longer to load experience fewer conversions
• 64% of customers find customer experience more important than price.
• 79% of people who don’t like what they find on one site will go back and search for another site – usually your competitors

E-commerce customer service statistics

Customer service is a crucial element of e-commerce that can set your store apart from all your competition.

• ⅔ of consumers expect a same day response to queries about a product
• Poor customer service isn’t a joke. Companies lose an average of $62 billion annually due to poor customer service.
• When faced with bad customer service, people tell an average of 15 people within their network
• Improving your customer service by just a fraction can yield an average of $823 million increase over a 3 year period for a company with $1 billion in annual revenues.
• 4% of people are likely to switch brands if they find the purchasing process too confusing.

Takeaways

Now that you’re equipped with the various e-commerce statistics you can start making incremental changes to your store to ensure that it grows and expands at the rate you’d like it to.