Recap of 2019
It has been a year of marvelous growth at Prisync. We’ve continued to develop at a fast pace with numbers of new features big and small – from bulk managing your data to better filtering options. Meanwhile, great people have joined the organization, helping us increase our service area to another level. Our global coverage …
How Referral Discounts Affect Customer Buying Behavior and Revenue
Picture the ordinary Soul Kitchen cafe on the corner of the street that offers a free croissant with raspberry jam with the purchase of cappuccino during early morning hours. One day, local resident George Mint gets into a habit of going to Soul Kitchen for a bite and a cup of coffee on his way …
High-Converting Landing Pages To Boost your Magento Store Sales
The success of an e-commerce store is usually connected to the number of new customers it can generate and how well it can manage to retain them. However, getting more sales isn’t always as easy as it sounds and e-commerce owners need to find the best solution to boost their e-commerce store sales and ensure …
Direct to Consumer Pricing Teardown: Who Gives a Crap
We wanted to dive deep into a segment of the direct-to-consumer (DTC) industry most people haven’t thought about: toilet paper. Namely: the awesome brand, Who Gives a Crap. Who gives a crap sell a range of premium toilet paper online to their customers. We wanted to reverse engineer its pricing strategy to better understand how …
[Results] Black Friday & Cyber Monday: Are discounts real?
We get asked about this a lot. Are Black Friday & Cyber Monday deals a myth? This has been asked and argued over a million times each year polarizing both consumers and retailers. Each side is preparing for this season as they’d be preparing for a great battle. Retailers set up dynamic pricing according to …
Profit maximization: 3 Tips to Get Started
When you look at the money you spent advertising your products and compare that to the money you made from them, how happy are you? Are you pleased with your profit margins after you’ve accounted for the costs of running your business? When it comes to generating tonnes of revenue for your business, you have …
Thank You Page: How to Boost Your Shopify Store Sales with a Simple Detail
More often than not, a typical ‘thank you page’ in the checkout process simply reiterates the order details, shares shipment and tracking information. But beyond that, very few Shopify thank you pages actually focus on re-converting this customer. Stores rely on retargeting and remarketing campaigns to drive repeat sales. But we think it’s possible to …
Price Testing: How to Test Different Prices Without Alienating Customers
Product pricing changes is a process that can look risky and scary for many business owners because you can never say for sure how your customers might react to the new price – and how that will impact your bottom line. Some entrepreneurs would rather stick with the same prices that worked for them in …
Marketing Audience: How to Decide Between Mass Marketing vs. Target Marketing
When it comes to marketing your products, you have a number of options. You can choose to go for e-commerce mass marketing – where you market your products to a large number of people. You can opt for e-commerce target marketing where you market your products to specific segments of customers. Or, you can use …
Shopify Analytics Guide: Everything you Need to Know
Running a Shopify store is tough. First, you need to get your products and pricing right. Second, you need to work on your marketing and third, you need to make sure you’re looking at your Shopify analytics to identify any bottlenecks and improve the way your store works. In this post, we’re going to walk …