Pricing Glossary
We’ve gathered everything you need to know about pricing in our glossary. Feel free to come back when you need it!
Customer retention for D2C brands: How to keep your customers happy
D2C brands are definitely the cool kid on the block but how can they grow sustainably and overtake competitors and incumbents? Surely by maintaining a high customer retention rate. No brand can hope to survive on CPC alone. And everybody does email marketing, abandoned cart recovery and retargeting. You need more than that to dominate …
Every Company Needs a Price Intelligence Function
Price Intelligence is a secret weapon. Learn how it’ll drastically improve your sales, purchasing, accounting, and marketing departments.
How to Write an Incredible eBook to Boost Your Online Sales
You have a new product. You’re looking for new ways to attract customers, make sales, and establish your brand. There are many ways creating an eBook can help. You may want to write a book on marketing to generate new leads so that you can promote your products by email. You may be thinking about …
Willingness to Pay: A Metric for Better Pricing Decisions
Willingness to pay (WTP) is the maximum price a consumer is willing to pay in exchange for a product. We conduct WTP research to avoid going to extremes when pricing our products. How to conduct a WTP research Step one: Segment the market As a first step, you should identify your buyer personas. A buyer …
Price: Definition, Price Point, and Competitor Prices
Price is the amount of money given in return for a product or service. In some cases, it refers to the amount requested by a seller in exchange for the product/service she/he offers. Selling price is another term referring to the requested amount. Whereas transaction price refers to the actual amount of money paid for …
How Referral Discounts Affect Customer Buying Behavior and Revenue
Picture the ordinary Soul Kitchen cafe on the corner of the street that offers a free croissant with raspberry jam with the purchase of cappuccino during early morning hours. One day, local resident George Mint gets into a habit of going to Soul Kitchen for a bite and a cup of coffee on his way …
High-Converting Landing Pages To Boost your Magento Store Sales
The success of an e-commerce store is usually connected to the number of new customers it can generate and how well it can manage to retain them. However, getting more sales isn’t always as easy as it sounds and e-commerce owners need to find the best solution to boost their e-commerce store sales and ensure …
Recap of 2019
It has been a year of marvelous growth at Prisync. We’ve continued to develop at a fast pace with numbers of new features big and small – from bulk managing your data to better filtering options. Meanwhile, great people have joined the organization, helping us increase our service area to another level. Our global coverage …
Direct to Consumer Pricing Teardown: Who Gives a Crap
We wanted to dive deep into a segment of the direct-to-consumer (DTC) industry most people haven’t thought about: toilet paper. Namely: the awesome brand, Who Gives a Crap. Who gives a crap sell a range of premium toilet paper online to their customers. We wanted to reverse engineer its pricing strategy to better understand how …