How Valentine Wigs Used Prisync to Manage Their Prices Efficiently

Challenges: Competitive market, competitive prices

Solutions: Smarter and more competitive pricing arrangements. Automated price checks and updates.

Key Metrics: 20+ years in business

About the Client – Richard Williams

Valentine Wigs has been in business online for 20 years now. They don’t make wigs; they source the products and then resell them. It’s not drop shipping, but it’s similar.

“We’ll actually order the product when it’s ordered, and then we’ll send it out to the customer rather than it being drop shipped by the supplier. So, we don’t actually keep a stock. We’ve grown over the years, but we’ve mainly stayed in that particular market.

We’ve got different segments: fashion, medical users, necessity wearers, men’s, trans market, the transgender market, and children.”

“Prisync is the first automatic price update that we’ve used. In the past, we’ve done it manually, which took a long time. So, I think we’ve been using Prisync for about three or four years. The business that we’re in is selling wigs.”

So, Prisync is very important to us. We have to be able to manage the prices very efficiently.

– Richard Williams

After Using Prisync

“The market is very competitive because there are a number of other competitors that do exactly what we do. So they’re selling the same product as we’re selling. So, it’s based on price, marketing, and how we can reach new customers.“

Why Prisync

Certainly, Prisync is a very important pillar in our business, and we find it very, very useful.

– Richard Williams

“We did look at some other pricing tools, and we chose Prisync because the person we spoke to originally was very good and very helpful. We just found your app to be the best layout and probably the best and most efficient.

What’s great is, we get an overview of what we are cheaper and we’re more expensive compared to our competitors. Also, exporting the smart price suggestions and then pushing them right away is what we use more often to make sure our pricing arrangements are smarter.

We use the brand feature a lot. Basically, I’ll have an exported file from the website to go through each product within that brand and check our competitor prices. If there’s something that we can reduce to compete with, we update the new competitive prices.“

It’s your turn to price efficiently! 👇