Ecommerce has a competitive landscape, and with a crowd of new entrepreneurs added to its community, it is getting more competitive than ever. You have an online shopping website that sells high-quality goods, but your sales don’t increase as much as you expect. You’re confident in your product quality and product range. What is going wrong? Actually, all you need is a few fixes to realize your potential to increase ecommerce conversion.
An outsider looking in
As the creator of your online shop, you might assume that your website operates smoothly at every stage of the sales funnel, except for conversion. However, you might not have an objective perspective due to overexposure to your own website, unlike a random person. Take a friend of yours who hasn’t shopped from your store before, and take a look at how she uses your website. Follow her steps and try to find out where she struggles (if she struggles). Maybe the purchasing button is not easy to notice. Or she might want to know more about the products before making a purchasing decision, and look at customer reviews. Hear out her criticism and try to fix the little problems you may not have noticed before. This way, you’ll be taking direct customer advice to improve ecommerce conversion.
Call-to-action: CTA
Call-to-action buttons are one of the best tools in your hands to convert visitors browsing your website. A CTA button helps you direct customers to the desired action, in this case. For example, add-to-cart is a CTA button that helps your customers complete a step toward a purchase. The download button is another CTA on which a customer can click and acquire a report you have pıublished. You can add various CTA buttons to direct a customer to a discount, a specific category of products, make them subscribe to your newsletter, etc.
Use pricing as a weapon
There is a simple reason why competitive prices convert more customers.
When shopping for a product sold in more than one store, you go for the best price. Customers do so too. You must continuously adjust prices against competitors and see which price brings more customers.
Use detailed descriptions
People want to know details about the products when they make a purchasing decision. You may know in detail the features of a product you sell, but customers don’t. Visuals are your best friends, but even using high-quality visuals is not good enough. Suppose you’re buying a headphone. Of course, you care about the looks, but more importantly, you wonder how good its features are.
Since you don’t want customers to ask you every single detail about a product, you must include the necessary information in product descriptions.
Learn your website ranking and work on improving it
As mentioned above, improving website traffic will not result in higher sales by itself. However, it is still a crucial step toward a reasonable conversion rate. Make use of Google Search Console. GSC is a free tool that allows websites to measure their ranking and the factors contributing to it.
After you find out where you stand in the competitive landscape, apply SEO and GEO tactics to increase organic traffic.
Make use of the scarcity effect
To convince indecisive customers, you can create a sense of urgency. By adding ‘Only 3 left!’, you can imply that the product is scarce, therefore requires quick action. Or, if you don’t want to give specific information, you can add ‘Low in stock’ to grasp consumers’ attention.
Pay attention to your social media accounts
Every online shop should have a presence on social media. Millennials make purchasing decisions that are highly impacted by social media influencers. People are getting used to following their favorite brands on Instagram, TikTok, and more. Promote your products and discounts on social media. Remember, online stores that have a social media presence have more sales on average than stores that don’t.
Final Words
Since the competitive landscape expands on a daily basis, online retailers must find ways to beat the competition. We’re not saying it’s an easy task, but there are quick tactics that’ll help you out in your pursuit. To increase ecommerce conversion, you can:
- Observe how someone uses your website for the first time and detect shortcomings
- Use call-to-action buttons efficiently
- Offer competitive and dynamic prices to beat your competitors in the ecommerce price wars
- Display detailed descriptions as well as high-quality visuals
- Use the scarcity effect to motivate indecisive customers to buy from your store
- Focus on your social media presence and build brand loyalty via active social media channels
- Implement SEO tactics to improve your rankings and constantly follow your website’s stats with free tools like Google Search Console
- State your privacy policy in a clear manner and be transparent to your customers about how you’ll use their personal information
- Identify your Unique Selling Proposition and make it apparent to your customers
