If you are planning to set up an e-commerce business, you should definitely use Magento 2 to do so. Why, you may ask? Well, it simply offers the most opportunity for success.
The world of e-commerce can be a minefield if you have limited previous experience. Using a widely celebrated and easy-to-use platform means you can rest easy knowing you are building your site with strong foundations.
Magento website design is the best road to go down to ensure that your business has the ultimate chance to live up to its full potential, and then exceed it.
What Magento website design features are there to benefit from?
Magento 2 responsive templates
First things first, the newest version of Magento provides design templates that are automatically responsive to all devices. This is an invaluable opportunity, with the majority of online searches being conducted on mobile devices these days.
By responsive, we mean a site that adapts to various different screen sizes automatically, whilst still looking effective and maintaining its functionality. Without a responsive site, people may be unable to browse your products or make a purchase, hence your conversion rate will be severely limited.
There are a number of ways that Magento ensures their e-commerce sites can function effectively on mobile devices. For example, browsers can swipe, zoom, multi-touch, drag-and-drop and much more.
Plus, Google much prefers mobile-responsive sites, so by using one of Magento’s templates, you can make sure that you are giving yourself the best chance of ranking. Don’t let your e-commerce business fall behind the times – people want speed, ease, and accessibility when online shopping. No one has time to attempt to navigate a site that doesn’t adapt effectively to their mobile device.
If you already have a site built using the Magento platform, there are still ways to make sure that your site is mobile responsive. It is highly recommendable to work with professionals when starting out, to make sure that you use a valuable platform like Magento effectively and utilize the huge range of features available to you in a suitable way.
Bigfoot Digital is an e-commerce website design agency with a track record of developing high-quality and unique websites for a range of clients across the UK. Their main aim is always to bring their clients impressive results and a high ROI, which is something you should always look for when deciding to work with professional website designers.
Easy to grasp admin interface
As well as Magento website design providing e-commerce business’ with fully responsive templates to use for their site, the admin interface is super easy to grasp and use.
Unlike other platforms which may take some time to get used to, you can get stuck straight in with Magento to make sure your site truly represents your brand and offers an outstanding user experience.
What’s great about using Magento 2 for developing your website is the degree of customization allowed. You can decide what you want to see on your admin panel, depending on your business type and/or the features you use on your site.
As well as Magento allowing you to customize your admin interface to show you what you want to see, you can personalize your checkout process too. For ultimate conversion rate optimization (CRO), you should aim to make your checkout journey have as few steps as possible. You can even go as far as making your buying process as simple as having only one step.
The less time and effort involved in your buying process, the more likely it is that people will complete their purchases. If you require customers to enter numerous personal details and create an account before they buy, you risk them abandoning their baskets and completely missing out on their sales. Utilize Magento’s checkout features, such as allowing consumers that are in a rush to purchase without having to go through the process of creating an account. The chances are, once people have made a purchase and are impressed, they will return to create an account later anyway.
On top of being able to simplify your checkout process, Magento allows integration with third-party apps and alternative payment methods like PayPal so that browsers have plenty of payment options.
Tools for promotion
To give your website browsers even more incentive to make a purchase and increase your conversion rates, you can use Magento website design to create promotional campaigns. You have the opportunity to put discounts or vouchers in place and customize the terms with which they can be used. For example, there may be one category of products on your site with an especially low number of conversions or that are harder to sell than others – start a sale or offer to encourage people to browse in that area.
We all know how tempting it is when we see a ‘buy one get one free’ or ‘20% off’ etc. on a site. Magento allows you to play into this and tempt people to buy, by offering them offers they can’t refuse.
Product browsing features
When it comes to consumers browsing the catalog of products on your e-commerce site, you can decide how your products are displayed to suit your business.
Do you think your products need multiple images or even videos to display them effectively online? You have the option to upload numerous images to sell your products and portray them how you wish.
On top of this, you can allow customers to create wishlists of the products they like, so they have a reminder whenever they revisit their site.
Another highly useful feature which can boost conversion rates and brand reputation is the reviews feature. If you wish, you can give customers the option to leave you glowing reviews to show other people why they should take the plunge and make a purchase. Keep in mind though, you can’t control the type of reviews that are left. However, if your business offers an exceptional level of customer service and high-quality products, reviews will definitely work in your favor.
Hopefully, by now you can see just how much opportunity Magento website design offers in terms of optimizing an e-commerce site for conversions by improving the user journey. However, Magento goes even further by being completely Google-friendly. The platform allows businesses to easily implement their SEO strategies with no compromises, so your online store could be ranking top in no time.
How so? You can use Magento to generate sitemaps, easily add meta tags, monitor your site speed to avoid being penalized by Google and much more!
Google integrations for analytics
Lastly, Magento website design allows plenty of opportunities to integrate other tools for tracking purposes. There’s no good having a great site if you can’t monitor how users are finding the experience, for example, where do they tend to click or drop off your site?
You can integrate a range of Google tools, such as Google Analytics, Google Search Console, Google Adwords and more to track your website traffic and performance in detail. This way, you can see which areas or aspects of your site may need improvement.
Ready to give your e-commerce business the chance to reach ultimate success and achieve conversion rates you have only dreamed of? It is definitely worth giving Magento website design a try, or getting in touch with a Magento professional.