Have you noticed the increasing number of e-commerce apps? It’s not happening for any reason. The mobile commerce market is experiencing exciting growth more and more every day. Mobile commerce is expected to grow 31% this year. Mobile commerce constitutes 34% of all e-commerce transactions. So it is no wonder, we advise you to set up your mobile app for e-commerce and go!
Online shopping started out through computers. However, seeing how mobile commerce is growing at a faster pace than the e-commerce market, we can say that mobile is the new star of online shopping. Even though online shopping through the web is proved to be effective there are many upsides of promoting your app. People use their mobile devices the first thing in the morning. Checking messages, catching up with news or scanning through Twitter… Mobile devices such as tablets are also able to replace most of the features of computers.
Mobile apps for e-commerce can increase your conversions tremendously. Push notifications are one of the reasons. Push notifications allow you to show your latest promotions on a regular basis through an intimate device such as the mobile phone. You can be absolutely sure that they will see it. However, it is important to not send push messages too much. It can end up with them not allowing the push messages which are a treasure for you. You may want to customize your push notifications in order to guarantee your customers’ interest.
Mobile apps provide the customer with better user experience. They are user-friendly and can specialize according to one’s interests. Customers today are more comfortable paying through online channels which is a great stepping stone for mobile e-commerce apps. This, however, requires your app to have a well-structured payment gateway. Enabling the use of different payment systems such as PayPal can provide that. Payment gateways form a secure path by encrypting the credit card or user data and using a payment processor. This way, your customers’ credit card numbers are safer from the security problems of e-commerce. The payment gateways are embeddable in the framework of your applications.
People can reach your e-commerce business through browsers such as Safari or Chrome. Applications are not mandatory to shop online from your websites. However, the browser display of your website can experience distortions. Native apps on a mobile device differ from Web apps. They are compatible with different systems such as Android or IOS and are specially designed for those systems. They cover more space in a mobile device but still, your website can be easily reached by one tap. The login process does not have to take place over and over like it is on Web-based usage.
According to an article in here, most of the application downloads come from the most loyal customers. The e-commerce application will be servicing your most precious users, loyal customers. Customers prefer e-commerce apps because it allows them to create their shopping lists, check stocks for a product or look for the latest coupons. It becomes more convenient to depend on mobile apps. If you are walking around in your kitchen check out what you need you will definitely not go to your computer to add it to your shopping list. You can easily take out your mobile phone and add it with a tap on the product. When you are riding the bus to work it will be more convenient to order that book you wanted to read before you forget about it.
E-commerce is a competitive business environment and the key to success lies in the little moments. There are little moments when a customer remembers a product that is needed or decide to buy that dress. Mobile apps provide fast transaction to fulfill those moments of urge to purchase a product. Web apps are getting better with improvements through HTML5 but still, it still cannot provide the full user experience. Mobile e-commerce apps can utilize the data that is available to them or connect with different applications on the device such as Facebook, Twitter or even the camera function.
There are some downsides to developing a mobile e-commerce app as well. Providing top-notch security requires you to update the mobile app periodically. This is a burden on both the business side and the consumer side. It is costly developing an app and you will have to spend money to implement new updates to it as well. Since every day there are new developments in Google or Apple, your mobile apps will have to catch up to them as well. Your customer will have to update the mobile e-commerce app frequently as well. If customers neglect the updates it can create security loopholes or worsen the user experience. Since your display is connected to your updates, an updated mobile e-commerce app will be unable to provide the newest features you offer.
Thanks to the introduction of new technologies mobile e-commerce apps are able to gain more advantages. There are shoppable walls where you can use your mobile and scan the QR code of the product to buy them easily. There are music videos that you can shop from. There are videos where you can have the 360-degree experience of walking through a desert. E-commerce apps will keep their place at the top while accompanying these technological changes.
E-commerce apps provide enhanced user experience through push notifications, specialized display or technological improvements like shoppable videos.