Shopify Sales Channels

Shopify Sales Channels

November 16, 2022

Shopify enables you to sell your goods through a variety of online platforms. The many places where you offer your items are represented by your Shopify’s sales channels. You can keep track of your goods, transactions, and customers in one site by linking each sales channel to Shopify.

After adding a sales channel, it will list under the Shopify Sales Channels.

Note that, the Shopify POS app, a credit card reader, and other shop gear are also available to use for in-person sales.

You may use Shopify POS, a point-of-sale system, to sell your goods in person. You can sell practically anywhere with Shopify POS, including physical storefronts, marketplaces, and pop-up shops.

To manage your orders and inventory across your physical stores, online shop, and other active sales channels, Shopify POS syncs with Shopify. Even your store’s orders can be viewed and managed through the app.

shopify pos

Shopify supports a number of online sales channels, including:

1. Online Store: 

Your company’s online home is the Online Store sales channel. You can’t sell via an online store unless your store is on a Shopify level greater than Basic.

You can write a blog, make websites, and sell goods with your Shopify online store. To sell by using an online store, you must be subscribe to the Basic Shopify plan or above.

You may expand your business with the following adjustments because your online store is adaptable:

  • Create personalized menus to aid clients in navigating your information and goods
  • Add a custom domain
  • Set up dynamic checkout buttons for your product pages
  • Filter your products to help customers find what interests them the most
  • Design your online store using responsive themes

2. Shop: 

Customers can download the iOS and Android versions of the shopping destination and delivery monitoring app Shop. They can monitor deliveries, find new shops and items, use Shop Pay to make purchases, and interact with your business by using the Shop app. If customers utilize Shop Pay Installments, it will manage their payments using the Shop app.

Your shop’s items will instantly show in the Shop app if it complies with the Shop Merchant Guidelines’ eligibility requirements.

Keep in mind that the Shop channel is accessible in nations that enable Shopify Payments.

3. Facebook: 

To sell on Facebook Shop and Instagram Shopping sales channels, you can utilize Facebook and Instagram by Meta to sync your items to a catalog on Facebook & Instagram. By Meta, you can also build marketing initiatives on Facebook and Instagram from Shopify.

You may select between two checkout options when setting up Facebook and Instagram by Meta: either checkout on your Shopify store or checkout on Facebook and Instagram. Only US-based retailers may presently use Facebook and Instagram checkout.

Facebook sets the conditions for utilizing the checkout on Facebook and Instagram because it is a Facebook product. Shopify Payments powers Facebook and Instagram checkout. 

Facebook Shop: 

By utilizing the Facebook Shop functionality in Facebook and Instagram by Meta, you can showcase your Shopify items on your Facebook Page.

Facebook adds a Shop area to your Facebook Page when you set up the Facebook Shop function. Customers may shop on your Facebook page by accessing the Shop area, which features your Shopify items. When you modify a product in Shopify, your Facebook Shop is also updated with the modifications.

4. Buy Button: 

Another useful Shopify sales channel is the Buy Buttons. You may add your items to blog entries and external websites with the aid of buy buttons. They also make it simpler for buyers to buy the items by eliminating the need for them to visit another website to complete their order.

Please take note that any Buy Buttons generated before October 10, 2016 are no longer functional as of March 2, 2020.

A buy button functions as a quick way to purchase one of your goods. On a blog or website that is not powered by Shopify, you should add Buy Buttons. Buy Buttons enable users to make purchases without leaving the page by displaying product images, descriptions, and pricing. The Buy Button for a product will reflect any changes made to its details in your Shopify admin.

5. Instagram: 

Selling on Instagram:

Utilizing Instagram Shopping, a Facebook and Instagram by Meta function, you can sell your goods on Instagram. Instagram Shopping allows you to tag your items in posts and videos and establishes a shop on your Instagram profile. Customers may browse all of your items in Instagram by selecting View Shop on your Instagram profile. 

Additionally, customers may click on postings to view a tagged product and then choose View on Website to make an online purchase from your business.

Tagged products can be on Instagram photos and stories. Customers may press a link to examine and purchase a product in your online store when they come across your tagged items on Instagram.

To get a tag in an Instagram post or story, products must be accessible in your Shopify online store and Facebook product catalog.

Instagram product tagging

You can tag your items in Instagram posts and stories after you notice that your Instagram business profile is authorized and your Facebook product catalog has been uploaded.

You must select a variant for the product tag when tagging a product on Instagram that is available in more than one variation through Shopify.

6. Wholesale Channel:

By setting up a second, password-protected storefront as an extension of your online store, the wholesale channel enables you to grow your business into wholesale. Under the Shopify admin for your current store, you can keep track of all of your wholesale clients and orders.

Don’t forget that only Shopify Plus plans have access to the wholesale channel.

Because your wholesale shop is built on your online store, you may sell the same items to wholesale buyers, but at a different pricing. Additionally, you can include items that are only sold at wholesale prices and are only accessible there.

A consumer can only view and order goods from your wholesale business that are in the specified price lists. By putting these items to a pricing list and designating a client to this list, you may offer the same things in your wholesale shop as in your online store.

Search engines like Google and Bing do not index the pages or goods in your wholesale shop. They therefore do not show up in online search results.

Customized pricing:

You can modify the prices that you offer your wholesale customers in several methods:

  • Try to have a percentage-based discounts across your entire store or across collections
  • Setting fixed prices can help for products in price lists
  • Provide different prices to different wholesale customers
  • Choose a volume-based pricing rules for products 

Order processing:

After the invitation of a customer for activating a wholesale store account, they can log in and create purchase orders. These orders appear as draft orders in your Shopify account. When you receive a draft order, you can process it in the following ways:

  • Try to send an invoice to pay by using the payment provider that is set up in your Shopify account.
  • Create an email that allows to pay by using a different payment method
  • Accept payment by credit card or other options.

Creating a wholesale store:

You can’t log into your wholesale store as soon as it is set up. No one (including the Shopify business owner) can access your wholesale store without a wholesale store account since it is password-protected. An online store account and a wholesale store account are not the same thing. Your username and password from the online store won’t work to access the wholesale store.

For the clients you wish to sign into the wholesale shop, you must first create their accounts.

The steps of how to create a sales channel account on Shopify.

7. Handshake:

Another option for Shopify sales channels is the Handshake Platform. It is a wholesale marketplace that links shops with authorized Shopify wholesalers. You may utilize the Handshake sales channel to list your company and wholesale items to the Handshake marketplace if your company is qualified to sell on the Handshake marketplace.

On the Handshake marketplace, retailers may find your wholesale company and your items. Registered shops may get in touch with you for further information or to place an order. You may handle an order that you’ve received on Handshake in your Shopify admin. On the Handshake marketplace, there aren’t any commission costs right now for either buying or selling.

Businesses in the United States are the only ones who can presently use Handshake.

Setting up your Handshake profile:

You can build up your Handshake sales channel supplier profile after your company gives the go-ahead to sell on the platform. Select your wholesale price, add your company’s logo and contact information, and establish policies for buying from your store. Try to publish your supplier profile when you’re ready to start taking wholesale orders so that both your items and profile are visible on the Handshake marketplace.

  • Add a header picture and a logo
  • more brand information in step
  • Set up shipping rates
  • Set a minimum order value
The steps of how to set up a minimum order value for the Handshake platform which is a sales channel of Shopify.
  • Include details about your shipping and return policies.
  • Set up and price your wholesale goods
  • Publish your Handshake supplier profile 
The steps of how to publish the Handshake profile which is a sales channel of Shopify.

Quick Reminder: If your store isn’t approved for a sales channel, the channel will show up in your Shopify admin as Unavailable.

Prior to employing new Shopify sales channels, make sure you have read their conditions of use. Some sales channels mandate that you dispatch your clients’ orders within a set window of time, while others forbid you from including certain information in your product listings.

Add an online sales channel to your Shopify account

In Shopify, when you add a sales channel, all of your already available items are immediately accessible to the channel. Remove the channel from the product’s availability if you don’t want a certain channel to offer the goods.


Shopify sales channels has plenty of platform options that can help you to reach out more customers than you ever think. Selling your products on several platforms is a good way to increase your visibility, traffic and more. Additionally, it will be very convenient to do this by integrating it into a single sales channel: Shopify.


Leave a Reply

Related Stories

Google Shopping Best Practices with the icons of price label, google logo, and shopping bag.
September 28, 2022

Google Shopping Best Practices