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Prisync | Blog

Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.

Pricing Glossary
February 6, 2020

Pricing Dictionary: 61 Terms You Need to Know About E-commerce Pricing

Table of contents Basket-based pricing Captive product Channel-specific pricing Commoditization Comparison shopping engines Competitive intelligence Competitive market Competitive pricing / market-oriented pricing Cost-plus pricing / cost-based pricing / cost-oriented pricing Decoy effect Dropshipping Dumping Dynamic… Continue Reading

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Ecommerce Price
February 6, 2020

Price: The Absolute Center of Ecommerce

Price is the amount of money given in return for a product or service. In some cases, it refers to the amount requested by a seller in exchange for the product/service she/he offers. Selling price… Continue Reading

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E-Commerce Pricing Teardown How Everlane Created a $40 Million Company with its Pricing Strategy
August 2, 2019

Ecommerce Pricing Teardown Part 5: Everlane

Everlane is a clothing company with a strong focus on ethically sourced and produced clothes. We'll analyze Everlane's pricing strategy that created a $40 Mn company. Their mantra, “we can all make a difference” runs… Continue Reading

Magento Tiered Pricing Benefits + Implementation Plan
June 18, 2019

Magento Tiered Pricing: Benefits and Implementation

When running your e-commerce store on Magento, you’ll often think about different ways you can price your products to get the most bang from your buck (literally). But one often overlooked pricing strategy is a… Continue Reading

Price escalation: What Manufacturers and Retailers Need to Know
May 21, 2019

Price Escalation: Notes for Manufacturers & Retailers

When an e-commerce business expands, business owners naturally have more things to consider and one of those aspects is price escalation. Price escalation is when an item has a different price in a different market… Continue Reading

E-commerce Pricing Teardown
December 18, 2018

E-Commerce Pricing Teardown Part 2: Dr. Axe

ICON_PLACEHOLDEREstimated reading time: 8 minutes Table of contentsCreating valuable content to help boost salesReviewsBestseller highlightsBuilding trustRewards programTakeaways When coming up with pricing strategies, especially as an up and coming e-commerce store, it can be helpful… Continue Reading

Price Elasticity Dynamics that Drive Demand for E-commerce
July 17, 2018

Price Elasticity: What Should Online Sellers Know About It

Retail giants invest thousands of dollars in big data analytics to understand the relationship between changes in price and demand. Most SMBs don't have the necessary resources for big data analysis. But you can still… Continue Reading

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E-Commerce Pricing Teardown
July 5, 2018

E-Commerce Pricing Teardown Part 1: John Lewis

ICON_PLACEHOLDEREstimated reading time: 11 minutes Table of contentsWhat did we analyze?What type of customers does John Lewis have?Psychological pricing strategiesCompetitor price comparisonThe rate of price changesCategory-specific pricingBaby and kidsElectronicsFashion Home and GardenHealth and BeautyJohn Lewis… Continue Reading

Amazon Pricing Strategy
June 26, 2018

Amazon Pricing Strategy: Lessons to Learn in the Jungle

Table of contents Amazon's dynamic pricing engine Analyze customer behavior Learn from an illuminating mistake Benefit from psychological pricing tactics Parting words Frequently asked questions Amazon's market share of the U.S. e-commerce market hit %52.4… Continue Reading

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Strategy Differences
May 15, 2018

Price Discrimination: Definition, Degrees, and Takeaways

Ecommerce experts and marketers often use the phrases ecommerce price discrimination and dynamic pricing interchangeably. This is partly true, however, there are strategy differences that set the two apart. In this article, we’re going to… Continue Reading