Prisync | Blog
Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
Although many companies, including retailers, consider price management an easy task, pricing strategies are complex because they involve various stages, from production costs, product price setting, and consumer attitudes. Choosing a pricing policy depends on… Continue Reading
Nowadays, factors like price matching have become incredibly important. This is because the price is now the most important 'P' in the marketing mix. We discuss how retailers can use pricing data to improve their… Continue Reading
Price management is a significant problem faced by many companies, including retailers, because errors in price tracking can lead to improper results, leading to lost profits. Traditional price management techniques are prone to errors, preventing… Continue Reading
Table of contents Basket-based pricing Captive product Channel-specific pricing Commoditization Comparison shopping engines Competitive intelligence Competitive market Competitive pricing / market-oriented pricing Cost-plus pricing / cost-based pricing / cost-oriented pricing Decoy effect Dropshipping Dumping Dynamic… Continue Reading
Price is the amount of money given in return for a product or service. In some cases, it refers to the amount requested by a seller in exchange for the product/service she/he offers. Selling price… Continue Reading
Everlane is a clothing company with a strong focus on ethically sourced and produced clothes. We'll analyze Everlane's pricing strategy that created a $40 Mn company. Their mantra, “we can all make a difference” runs… Continue Reading
When running your e-commerce store on Magento, you’ll often think about different ways you can price your products to get the most bang from your buck (literally). But one often overlooked pricing strategy is a… Continue Reading
When an e-commerce business expands, business owners naturally have more things to consider and one of those aspects is price escalation. Price escalation is when an item has a different price in a different market… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 8 minutes Table of contentsCreating valuable content to help boost salesReviewsBestseller highlightsBuilding trustRewards programTakeaways When coming up with pricing strategies, especially as an up and coming e-commerce store, it can be helpful… Continue Reading
Retail giants invest thousands of dollars in big data analytics to understand the relationship between changes in price and demand. Most SMBs don't have the necessary resources for big data analysis. But you can still… Continue Reading