Prisync | Blog
Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
What is introductory pricing? Introductory pricing strategies are used to attract customers to a new product or service by offering a special price and developing a new customer audience for the new entry. As a… Continue Reading
What is Promotional Pricing? Promotional pricing is a method of generating customer interest in specific items or services that individuals or businesses provide to the public. How this is done is through a promotional price… Continue Reading
Although many companies, including retailers, consider price management an easy task, pricing strategies are complex because they involve various stages, from production costs, product price setting, and consumer attitudes. Choosing a pricing policy depends on… Continue Reading
Nowadays, factors like price matching have become incredibly important. This is because the price is now the most important 'P' in the marketing mix. We discuss how retailers can use pricing data to improve their… Continue Reading
Price management is a significant problem faced by many companies, including retailers, because errors in price tracking can lead to improper results, leading to lost profits. Traditional price management techniques are prone to errors, preventing… Continue Reading
In an industry that is hot and constantly evolving like ecommerce, it is not surprising to see completely new terms invented by professionals and adopted by the ecommerce audience. Ecommerce pricing involvers starting to reshape… Continue Reading
Price is the amount of money given in return for a product or service. In some cases, it refers to the amount requested by a seller in exchange for the product/service she/he offers. Selling price… Continue Reading
Everlane is a clothing company with a strong focus on ethically sourced and produced clothes. We'll analyze Everlane's pricing strategy that created a $40 Mn company. Their mantra, “we can all make a difference” runs… Continue Reading
When running your e-commerce store on Magento, you’ll often think about different ways you can price your products to get the most bang from your buck (literally). But one often overlooked pricing strategy is a… Continue Reading
When an e-commerce business expands, business owners naturally have more things to consider and one of those aspects is price escalation. Price escalation is when an item has a different price in a different market… Continue Reading