Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
Table of contents Basket-based pricing Captive product Channel-specific pricing Commoditization Comparison shopping engines Competitive intelligence Competitive market Competitive pricing / market-oriented pricing Cost-plus pricing / cost-based pricing / cost-oriented pricing Decoy effect Dropshipping Dumping Dynamic… Continue Reading
Price is the amount of money given in return for a product or service. In some cases, it refers to the amount requested by a seller in exchange for the product/service she/he offers. Selling price… Continue Reading
Everlane is a clothing company with a strong focus on ethically sourced and produced clothes. We'll analyze Everlane's pricing strategy that created a $40 Mn company. Their mantra, “we can all make a difference” runs… Continue Reading
When running your e-commerce store on Magento, you’ll often think about different ways you can price your products to get the most bang from your buck (literally). But one often overlooked pricing strategy is a… Continue Reading
When an e-commerce business expands, business owners naturally have more things to consider and one of those aspects is price escalation. Price escalation is when an item has a different price in a different market… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 8 minutes Table of contentsCreating valuable content to help boost salesReviewsBestseller highlightsBuilding trustRewards programTakeaways When coming up with pricing strategies, especially as an up and coming e-commerce store, it can be helpful… Continue Reading
Retail giants invest thousands of dollars in big data analytics to understand the relationship between changes in price and demand. Most SMBs don't have the necessary resources for big data analysis. But you can still… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 11 minutes Table of contentsWhat did we analyze?What type of customers does John Lewis have?Psychological pricing strategiesCompetitor price comparisonThe rate of price changesCategory-specific pricingBaby and kidsElectronicsFashion Home and GardenHealth and BeautyJohn Lewis… Continue Reading
Table of contents Amazon's dynamic pricing engine Analyze customer behavior Learn from an illuminating mistake Benefit from psychological pricing tactics Parting words Frequently asked questions Amazon's market share of the U.S. e-commerce market hit %52.4… Continue Reading
Ecommerce experts and marketers often use the phrases ecommerce price discrimination and dynamic pricing interchangeably. This is partly true, however, there are strategy differences that set the two apart. In this article, we’re going to… Continue Reading