Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
Returning customers account for 40% of the US revenue. Their numbers are small, but they are more profitable than one-time shoppers. Top-performing marketers work hard to keep customers loyal to their stores, and a basket… Continue Reading
In our pricing strategy teardown series, we look at how ecommerce stores in popular industries navigate the topic of pricing. We look at the strategies they implement, the tactics they use and how they stack… Continue Reading
Do you know that 87% of online buyers consider price as the most important factor affecting their purchase decision? In this scenario, you cannot go wrong with your pricing strategy. If you price your products… Continue Reading
Running a Shopify store sounds like a good idea for many, but keeping that store profitable is something many newly found (and even seasoned) ecommerce owners struggle with. You see without a proper profitable Shopify… Continue Reading
Are you planning to start an online store? If so, you must be thinking about price determination. There are different pricing approaches. They depend on various aspects of your business, like consumer behavior, product types… Continue Reading
Are you still wondering whether the price of a product or service really matters? Well, let us tell you this - it definitely does! But don't worry, it’s never too late. Let’s start. Price perception… Continue Reading
Online shoppers' awareness is far more advanced compared to consumers of the brick and mortar era. They know where to find the best price matched with the best value, and they utilize the technological tools… Continue Reading
Imagine a world where you were always able to command competitive prices for your products and still make a profit. That world is well within your reach if you start implementing smart pricing tactics. They… Continue Reading
The Price Index is the metric that shows your price positioning in the market. We'll talk about how observing the price index helps in improving sales, controlling the positioning of your brand, and finding loopholes… Continue Reading
As an online retailer, there are several pricing strategies you can adopt or combine. Cost-plus pricing is the easiest-to-apply strategy that can save you all the time on earth. But is it effective? By the… Continue Reading