Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
We know that you are working hard to make the right decisions for your business. Sometimes managers stick to a strategy for so long that they are no longer able to see its shortcomings. They… Continue Reading
Finding the best pricing strategy is challenging. There is no strategy that fits all, so you have to build your own. Each business has unique characteristics and objectives, so the first step would be determining… Continue Reading
Profitable pricing starts with determining your target customers, the value you deliver to your customers, and matching the right price to this value every time you sell. A powerful pricing strategy is the most valuable… Continue Reading
Google Shopping is the ultimate solution for connecting customers with retailers that meet their needs. By taking advantage of features such as adverts and providing shoppers with detailed product information and enticing ads, you can… Continue Reading
Have you heard yourself saying this lately? "I'm getting all these page views but not many sales." You might have many potential customers discovering your brand, but your issue might be not finding the right… Continue Reading
For many first-time ecommerce founders, Shopify is the way forward. Their easy to use platform means that anyone (and we mean anyone) can set up their online store within a matter of minutes. You can… Continue Reading
Shopify price experimentation is essential no matter what stage your business is at. Getting your prices right the first time is always tricky in a new store. You're conflicted between wanting to charge the highest… Continue Reading
Willingness to pay (WTP) is the maximum price a consumer is willing to pay in exchange for a product/service. We use this metric to price our products in line with customer expectations and increase the… Continue Reading
Did you know that 46% of product searches begin on Google? It's an important statistic you should consider as an online seller. If you are selling online you need to add your products to Google… Continue Reading
Many people love to tell you how their business succeeded with a particular pricing/marketing/advertising strategy. I’m not saying that you can’t learn lessons from other businesses’ success stories, but the question is, can you benefit… Continue Reading