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Category/Brand Performance Analytics

Do you want to have a performance overview based on categories or brands? This feature is super powerful when you want to focus on specific brands or categories to meet your objectives.

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Category/Brand Performance Analytics by prisync

Prisync simplifies the process of tracking your products. Whether you’re selling electronics or any other category, Prisync’s software provides a comprehensive report of your products. It not only analyzes your specific category but also delves into your brand analytics. You can assess your market performance and make informed decisions accordingly.

Your positioning significantly influences your pricing strategies. Our customers have informed us that Prisync’s price notifications and category/brand performance analytics have helped them generate substantial profits, especially during the holiday season. Focus on specific brands or categories you specified and take control of your pricing.

Category View
Price Positioning Distribution
Find out how many of your products are priced based on your positioning strategies for a category.
Category index
Get an overview of how your prices are for a category.
Competitor overlap
See which competitor you're overlapping with most for a category.
Brand View
Price Positioning Distribution
Find out how many of your products are priced based on your positioning strategies for a brand.
Brand index
Get an overview of how your prices are for a brand.
Competitor overlap
See which competitor you're overlapping with most for a brand.

All performance analytics in a single dashboard!

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Explore more on Category/Brand Performance Analytics

Category/Brand Performance Analytics blog
How category managers can use prisync

Frequently Asked Questions

Let’s assume you have a consumer electronics brand and have already categorized your products as TVs, game consoles, mobile phones, or kitchen appliances such as dishwashers and ovens. Go to ‘Category Reports’ under the ‘Reports’ section on the left part of the dashboard, and you will see how many categories you have, and what your position is in the market, whether your products are priced as the cheapest, average, or highest.
 
To further analyze or adjust your pricing strategy, you can view the details for a specific category. For example, you can click ‘Details’ for Ovens, and you will see price index data, price position for each product, sites your products are listed, their price indexes, and stock information as well. Also, you can see how the prices have changed over time on the ‘Historical Index Chart’ section. This way, you can analyze your pricing performance by evaluating the information Prisync has provided, ensure you have the most profitable products in stock, and confirm you have applied the right strategy.
Yes, you absolutely can! Go to ‘Brand Reports’ under the ‘Reports’ section on the left part of the dashboard. Then you will see the filtering options. Press the ‘Filters’ button to select your desired brands. Then, you can click ‘Details’ to view price index data, price position for each product, historical index chart, sites your products are listed, their price indexes, and stock information as well.
Yes, you can see which brand has the highest and lowest price index according to your prices in the ‘Details’ section. This way, you can manage your position in your market and take action aligned with your business goals. Let’s say you want to outperform the brand with the highest price index. You can adjust your price slightly lower to avoid unnecessarily losing your profit margin and to lure more customers to your store.
Yes, you can also get your category-based performance reports through the ‘Reports’ section on the left part of the dashboard. Just select which category you would like to receive a report for by going to the ‘Products’ section on the left part of the dashboard. Press the ‘Filters’ button to select your desired categories and desired report format. You will get a notification once your report is ready to download in the ‘Export Reports’ dropdown.

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A breakdown of pricing by category or brand is highly valuable to various aspects of your business.
If you need more than what we offer, please let us know by contacting us.

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