Price Positioning Comparison
Comparing your prices against your competitors is essential to making an informed decision. With us, you do that intuitively, showing you where your competition is doing it wrong and where you can improve with a grand overview.
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No more losing customers due to better prices! Empower your ecommerce store with price tracking and price positioning comparison. We make this process quick and easy, revealing where you’re competing strong/weak in competition and offering a broader perspective on improvement. Save time and effort with Prisync’s automation in minutes getting up-to-date market prices and stock availability information to compare your pricing.
The daily data provided by Prisync’s engine shows your products’ marketplace price positioning based on market and competitor prices, price changes, stock availability information of rivals and indexes, and more. With Prisync software, collect current and historical data from your marketplace to better control your market and take smart actions.
Position your brand most smartly!
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Frequently Asked Questions
What is a price index and how is it calculated?
The price index measures your product’s price relative to the average market price for its category. The price positioning comparison feature works by comparing the latest prices of competitor shopping/product sites in the marketplace. For a single product and competitor, you divide the competitor’s price by yours and multiply it by 100. It lets you see whether you are cheaper or more expensive than your competitors. To determine the price index for a single product across many competitors, add up all competitors’ price indexes and divide by the number of competitors. Prisync’s AI-based engine performs this calculation on your behalf. This way, you can understand how your product positions itself relative to the competition.
Can I see if I am the cheapest or most expensive in the market?
Yes, you can. Prisync’s Price Positioning Comparison lets you see your overall price position for each product as cheapest, average, or highest compared to your competitors’ prices.
How does price positioning help in my marketing strategy?
Price positioning helps align your pricing with your marketing strategy. Whether you position yourself as affordable, average, or premium, you can adjust prices based on price comparison information.
Can I compare my position against a specific group of competitors?
Yes. You can use filters to view only a group of competitors. If you want, you can even compare with a competitor to see if you’re cheaper, equal, or more expensive.
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