Challenges: As a multi-brand store with a product portfolio exceeding 2,500 items, manual price monitoring for all competitors and products proved time-consuming.
Solutions: The team leveraged the smooth Shopify import process from start to finish. Reduced manual intervention with automated pricing with competitor price monitoring, and accomplished their primary pricing objectives.
Key Metrics: Less than 1 year in business, 2,500-3,000 products with multiple SKUs
About the Client
Founded by Filip Sandberg and his brother, Repnrun is a Swedish ecommerce retailer selling a wide range of products, including gym, functional training, and active lifestyle products. After carefully working on the products, the company went live recently and generated a significant amount of revenue within its first few months. Their ecommerce platform features approximately 3,000 products, ranging from low-value items like accessories to high-value items like gym equipment.
Before Prisync
Before Prisync, Repnrun struggled with time-consuming manual price tracking for its product range. Their pricing process involved visiting at least 50 different competitor websites to cross-reference prices. Since they planned to add more products and brands, the manual price tracking process became unsustainable for the team. For a multi-brand retailer like Repnrun, pricing products competitively was essential to be seen on Google and attract customers to their stores. As co-founder Filip Sandberg from Repnrun stated that:
“We are Google heavy in our marketing, which means that we need to be on point with price. If we’re not, we’re not getting the clicks.” Filip Sandberg︱Repnrun
Price Monitoring with Prisync
As a Shopify-powered brand, Repnrun adopted Prisync with the easy import from Shopify and began addressing these challenges. After automating the price monitoring process, the tool’s user-friendly interface made it easy for the team to manage price changes and increase their sales. Since Prisync has effectively accomplished primary pricing objectives, the team now has time to focus on marketing and other business development activities. Filip also stated that:
“The main benefit for us… is the time. Before, we put 10 hours a week minimum on that task. Now we can put our efforts into marketing and growth.” Filip Sandberg︱Repnrun
Why Prisync
When Repnrun was searching for a pricing automation tool, they got recommendations from AI tools, and Prisync’s competitive pricing was suitable for the team’s startup phase. Prisync, being the first pricing tool they have used, other customer reviews have drawn their attention to us, and, happily, our customer service has already exceeded their expectations. Their current challenge is to learn how to quickly exclude specific product types from pricing rules without affecting entire brands, handle high-demand seasons more effectively, and improve their dynamic pricing strategy. As a new user, the team navigates the learning process with Prisync’s customer support team’s quick responses and thorough support. As Filip stated:
“Overall, the product is good, and it really does the job. The customer support has been over expectations. It does the main thing (price points) we want to do, and it does it well.” Filip Sandberg︱Repnrun
Automated pricing for over 2,500 products has significantly improved visibility and market responsiveness. Repnrun’s collaboration with Prisync highlights the importance of customized pricing solutions in navigating the challenges of modern retail.
