Free Markup Calculator for Ecommerce
The Markup Calculator helps merchants determine the perfect selling price based on your product costs and desired profit. Use it when you are launching a new product line or a discount campaign and predict your profit margins and revenue before going live.
- No signup required
- 100% FREE
- Instant results
What is Markup?
Markup Definition
Markup is the profit percentage added to a product’s cost. It determines how much you add to your cost when setting the selling price. For example, a 50% markup means selling a $100 cost product for $150.
Markup vs Margin
Markup and margin are different concepts. While markup is calculated based on cost, margin is calculated based on selling price. A 50% markup on the same product equals approximately 33% margin.
Why It Matters?
The right markup percentage directly affects your profitability. Too low markup leads to losses, while too high markup may cause you to lose competitive edge. With the markup calculator, you can achieve optimal pricing.
How to Use the Markup Calculator?
Enter Cost
Enter your product’s total cost (COGS – Cost of Goods Sold). This should include production, sourcing, and all other direct costs.
Set Percentage
Enter your target profit margin percentage. This rate may vary based on your industry and strategy (typically between 20-100%).
Review Results
Instantly see the calculated selling price, total profit, and margin percentage. Test different scenarios and choose the most profitable one.
Frequently Asked Questions
Is Discount Calculator free to use?
Yes, it’s completely free! You can perform unlimited calculations, test different scenarios, and optimize your pricing strategy. No registration or payment required.
What is the ideal markup percentage?
The ideal markup percentage varies by industry, product category, and market positioning. You should analyze your competitors and find the optimal rate that covers your costs.
What's the difference between markup and margin?
Markup is calculated based on cost, while margin is based on selling price.
Who is this calculator for?
Built for merchants, ecommerce managers, and pricing analysts who need to understand how they should be pricing their products according to their desired profit margins and revenue.
How do I know if my markup is too high?
If your sales drop, your markup might be too high for the market you want to operate. Use Prisync’s Competitor Price Tracking to see what your competitors’ prices are and adjust your markup to stay competitive with the right selling price.
Explore Other Pricing Calculators
Explore our collection of free pricing calculators designed for ecommerce businesses.
Discount Calculator
Plan your discounts smarter. Calculate final prices, total
savings, and profit impact in seconds.
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Margin Calculator
Calculate profit margins instantly. See how much you actually earn on each sale after all costs.
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Turn Your Pricing into a Profit Machine
Stop leaving money on the table. Automate your margins and stay ahead of every competitor move, 24/7.