Challenges: Manual price tracking, inefficient discounting, streamlined workflow
Solutions: Automated competitor price tracking, smart pricing adjustments, customizable features
Key Metrics: 1,500+ products
About The Client Clinikally
Clinikally is a comprehensive business offering skin and hair care solutions, integrating dermatologist-curated products, private-label offerings, and online consultations with dermatologists. With over 1,500 SKUs, including skincare, haircare, and nutrition products, Clinikally caters to customers seeking expert-approved solutions for their health and wellness needs. Their unique approach ensures that only dermatologist-approved products make it to their catalog, providing customers with safe and effective choices.
Before Prisync
Managing a vast inventory of 1,500+ products while competing in a dynamic market posed significant challenges for Clinikally. Key issues included:
- Manual Price Monitoring: With frequent price changes by competitors, the discounting team could only focus on top-selling products, leaving other items unmonitored and potentially affecting sales.
- Over-Discounting and Under-Discounting: Ensuring competitive yet sustainable pricing across their extensive catalog required precise data.
- Streamlined Workflow: The discounting team needed an intuitive tool to manage pricing adjustments effectively, especially given the manual workload.
Despite trying other pricing tools, Clinikally found that these solutions lacked the functionality and ease of use they required. This led them to discover Prisync.
How Prisync Helped
Prisync’s dynamic pricing solution addressed Clinikally’s challenges comprehensively:
- Automated Price Monitoring: Prisync’s ability to track competitor price changes and notify the team instantly streamlined operations. This was crucial for monitoring the prices of non-top-selling products, which collectively impacted overall sales.
- Effortless Pricing Adjustments: The tool’s user-friendly interface made it easy for the discounting team to manage price changes, ensuring discounts were neither excessive nor insufficient.
- Customizable Features: Prisync’s adaptability allowed Clinikally to turn off auto-syncing for certain SKUs, ensuring efficient catalog management without unnecessary data clutter.
Results Achieved
By implementing Prisync, Clinikally achieved measurable results:
- Improved Efficiency: The discounting team, comprising three to four members, gained valuable time and accuracy with automated notifications and reports.
- Higher Average Order Value (AOV): To optimize pricing strategies, Clinikally maintained a higher-than-average AOV of 1,100 INR compared to competitors.
- Enhanced Competitiveness: Real-time data allowed Clinikally to stay competitive in a fast-changing market, boosting customer trust and conversion rates.
Why Prisync
By partnering with Prisync, Clinikally successfully overcame its pricing challenges, streamlined workflows, and enhanced its competitive edge. The collaboration highlights the value of dynamic pricing solutions for ecommerce businesses operating in competitive industries.
For businesses looking to optimize their pricing strategies and drive growth, Clinikally’s success story demonstrates the transformative impact of Prisync.