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Case Study CoolSafety: How The Retailer Increased Turnover

CoolSafety.nl is a pure online company from the Netherlands selling protection equipment like gloves, helmets, dust masks. They’re in the market for about 15 years with a young yet experienced team.

CoolSafety.nl is a meta store for all different sub-stores. It has different subdomains for different verticals in the protection market. If you’d like to buy protection for “your face”, you must visit one of these subdomains, veiligheidshelmen-shop.nl! They have 16 different subdomains on which various safety products are sold. Here is how their website looks like:

Cool Safety

Including all the subdomains, they’re getting 150.000 visitors per month. Their average basket size is about 85 Euros.

Rosa Starmans CoolSafety

In this case study, Rosa Starmans from CoolSafety explains the details of their story with Prisync. She is working at the company for almost 3 years as a project manager and “implementing a price comparison tool to the company” was one of the most important tasks she handled successfully.

Before Prisync

Regarding tracking competitor prices, Rosa says “It was an impossible task for us to complete before Prisync because of the manual work to track our competitors’ prices properly and continuously”.

Sounds familiar, doesn’t it?

We were just able to track 25 products before Prisync and these were mostly selected from our top-selling products. This project wasn’t that structured and continuous, we were just checking the prices from time to time.

Why Prisync?

We asked Rosa the reasons to choose Prisync as the competitor price tracking tool to go with. She replied:

Prisync is really easy to use, not complicated interfaces. You can easily manage all functions yourself.

Being able to track an unlimited number of competitors is just awesome and this is really a unique proposition among the alternatives.

I also like the company culture of Prisync, the team is always ready to help with any question or the problem you have and they really help you use the system at the best possible level.

After Prisync?

CoolSafety is using Prisync for 6 months and Rosa shared a lot of great results with us. Let’s check them out:

Responding to the market faster

With the data Prisync provides, we’re able to react to the market changes faster as we’re now tracking our competitors’ prices in a structured and continuous way.

Catching almost all price movements on a daily basis

According to Rosa, they’re also checking all price changes daily and take actions if needed. Prisync even automatically adjusts prices against competitors.

Prompt turnover results

Rosa shared with us that they have lowered a specific product’s price 15 Euros as it was standing a bit higher from the market and with this simple action, they got 2500 Euros more turnover than the previous month for that specific product.

Can you imagine applying these smarter actions to all the important products you carry? It can boost your sales and profit margins

Being able to track more products and competitors

Before Prisync, we were just able to track about 25 products with a few competitors but now, we are tracking more than 500 products in almost 500 different websites, thanks to the automation Prisync has.

Analyzing the new markets before entering

CoolSafety is also using Prisync to track the prices from different markets they don’t sell in yet get insights on so that they can set up their first pricing structure accordingly. You can imagine what can happen if you enter a market with irrelevant prices.

Prisync in One Sentence

Rosa says:

Prisync is a fantastic tool which helps you get a quick overview of your position in the market and compared to your competitors.

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