Orami.co.th is a South Asia based company that has started selling baby products under the name of Bilna in the late 2012. Then, in 2014 they merged with a company named Moxy and changed their name to Orami. Today, they are selling their products for women mostly but they have also categories like electronics, pets in their webshop. In the Case Study Orami, we’ll take a look at how the retailer increased efficiency with the help of Prisync.
According to the current numbers, they have over half a million visitors on a monthly basis and their sales amount per day is about $120.000.
In this case study, Aditya – head of product at Orami – explained their situation by comparing before Prisync vs after Prisync.
Pain Points / Problems Before Prisync
Aditya says ” Before Prisync, we were tracking just our top selling products, maximum 1000, manually. And just for this purpose, 16 employees were responsible. It was very time consuming and not effective for us.” Their pain should be very similar for every e-commerce company that wants to keep track of competitors’ prices. It’s definitely hard to track manually if you have a lot of products and competitors. Aditya also says that ” Although we had 16 employees for this, we were missing a lot of opportunities as we were able to track just our top products.”
Results After Prisync
“With Prisync, we’re now much more effective for competitor price tracking operations. At the moment, we have just 4 employees for this operation which is 25% of the previous number” Aditya says. He also explains their current situation as “We’re now able to make a decision much faster than before thanks to Prisync’s reports as we’re able to compare our prices vs competitors’ prices easily”
One of the other important values they get from Prisync is to scale up the number of tracked products to 20K instead of just top products. In a nutshell, one person was able to track 62 products per month continuously before Prisync but now that number is 5000 per person which is almost 80 times better than previous!
Aditya also adds that ” We’re now also able to see the products that we’re unnecessarily cheaper than our competitors and this helps us increase our prices by still staying cheapest one which means an increase in our profit margins”.
“Prisync covers all the products that we want to track and it’s the best solution according to price/value relationship” this is why they chose Prisync to work with.