Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
Shopify means more than a platform for ecommerce merchants. It is easy to use, affordable, and covers almost every pain point of ecommerce business, from marketing automation to check-out processes. We've put together the most… Continue Reading
The importance of automation in ecommerce is becoming more and more noticeable. As competition and necessary effort for tasks increased, manually managed online businesses became very inefficient.In the Expert Round-up, where we focused on the… Continue Reading
It's important to have the right price for the product at the right time. Modern customers are price sensitive and it's not today's news, right? Price intelligence refers to finding the optimal price for your… Continue Reading
The ecommerce sector is competitive — and to succeed, you need to stand out. But how is that possible? Adding new sales channels to your ecommerce growth strategy is one of the most effective ways… Continue Reading
Numerous customers are searching for products on Google. This is a great opportunity for business owners to get discovered by potential new customers! To get target customers into stores from Google Channel, there are different… Continue Reading
Predatory pricing is the strategy of using below-cost pricing to undercut competitors and establish a market advantage. It is a method in which a seller sets a price so low that other suppliers can't compete… Continue Reading
Repricing strategies are essential for every company, allowing them to streamline their business operations, attract more customers, and increase their return on investments (ROIs). Repricing is an integral component of your price management strategy. It… Continue Reading
What is Price Sensitivity? Price sensitivity refers to the extent to which individuals perceive and respond to changes or differences in prices for products or services (Monroe, 1973). When it comes to consumer purchasing patterns,… Continue Reading
Product pricing is an essential aspect of ecommerce businesses. During 2021's holiday season, approximately three-quarters of consumers in the United States stated that the price of a product was one of the primary factors influencing… Continue Reading
Back to school season is a major marketing and sales opportunity for retailers. It is a joyful experience for many kids and teenagers, allowing them to purchase their favorite products. However, 2021 is different in… Continue Reading