Most people know that Amazon Prime Day is the biggest sales event of the year! Customers enjoy discounts on their favorite products and maybe discover something new at heavily discounted prices.
But how should you prepare for Amazon Prime Day as an Amazon seller? What are the best tips you should’ve been following? Can you adopt some tricks to attract more customers on these dates?
If you don’t know the answers yet, don’t worry. We have answered all these questions in the article below. Keep reading!
Amazon Prime Day
Amazon recently announced that Prime Day will be on Tuesday, July 11, and Wednesday, July 12, this year. It was first introduced in 2015 to commemorate Amazon’s 20th anniversary. Then today, Prime Day has evolved into an unprecedented sales event, surpassing Black Friday and Cyber Monday in scale and impact.
On 2022 Amazon Prime Day, prime members purchased more than 300 million items worldwide.
Some prime members have stated that they want to purchase high-priced items on sale.
That’s why sellers must focus on the shoppers’ desires with attractive discounts during Prime Day to make an incremental profit.
We have created a how-to guide to help you get everything right for these days!
How to Prepare for Amazon Prime Day as a Seller?
1. Check Your Inventory Level
Running out-of-stock is a nightmare for any Amazon seller. Especially during the Prime Day!
Therefore, ensure that you check your inventory level before Prime Day. You can also consider tracking your competitors’ out-of-stock levels. Tracking can give you an insight into your competitors while offering the best deal.
2. Optimize Your Products Listings
Optimizing your listing must be one of your primary tasks before Prime Day. It can allow you to reach your target customers more effectively. And also boost the conversion rate.
As a first step, you can optimize your title. Think as a customer and include keywords in your product title. Then consider including high-quality product images. Images are a great way to attract your target customers. They can have a better understanding of a product and compare it with your competitor’s products as well.
You can experiment with your listing as well. A/B testing is a great way to find which listing works well for your target customers.
3. Create Product Bundles for Amazon Prime Day
Bundling is a great way to increase sales and profits for online retailers. It gives customers a sense of getting a good deal while purchasing multiple products. Since the primary goal of Amazon Prime Day is to boost sales, product bundles are a great way to do so.
Customers love bundles when they are effectively grouped with complementary products. It makes it convenient to buy for customers. You can get creative with your team and find new ways to create product bundles.
Another great benefit of bundles is that they increase the average order value. You can get customers into your store more quickly by offering convenient product bundles.
4. Track Your Competitors’ Prices
During Prime Day, you can witness crazy prices on Amazon. But you can make your pricing more efficient and smoother. The solution is a competitor’s price-tracking software. These tools send you alerts when your competitor changes their pricing. And then, you can take action if you want to offer competitive pricing.
Ensuring competitive listing prices can be effective for Prime Day. You can boost your conversion rate.
You can also offer dynamic pricing with price tracking tools. They can help you save time and effort. It will be a great advantage during Prime Day while you are dealing with lots of purchases on these days.
Amazon Prime Day is one of Amazon sellers’ most essential retail days. You must prepare for your online store to boost sales and increase your customer base. You can follow the tips we have mentioned in this article above.
One of the essential tips is always to check your stock levels before Prime Day begins. You need to ensure that you always have products in stock to get the most out of the Prime Days. And another major tip is always to track your competitors’ prices. You should know what they charge for the same products you are selling. Then, if you want to offer a competitive price, you can do it by continuously tracking your competitors.
We hope you get the most out of Amazon Prime Day!