E-Commerce Pricing Teardown: How Everlane Created a $40 Million Company with its Pricing Strategy

Everlane is a clothing company with a strong focus on ethically sourced and produced clothes. We’ll analyze Everlane’s pricing strategy that created a $40 Mn company. Their mantra, “we can all make a difference” runs through their entire company. They cite their clothes as being an exceptional quality from ethical factories with radical transparency. Everlane …

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Basket Based Pricing Strategy: Personalization can step up your game

Returning customers account for 40% of the US revenue. Their numbers are small, but they are more profitable than one-time shoppers. Top-performing marketers work hard to keep customers loyal to their store, and basket-based pricing strategy works well for that purpose. Let’s learn how it works. What is basket-based pricing Basket-based pricing is a strategy …

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