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Prisync | Blog

Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.

Value based pricing
August 2, 2023

Value-Based Pricing: Pros & Cons [+ How to Apply It]

Finding the best pricing strategy is challenging. There is no strategy that fits all, so you have to build your own. Each business has unique characteristics and objectives, so the first step would be determining… Continue Reading

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August 1, 2023

6 Pillars of a Powerful Pricing Strategy

Profitable pricing starts with determining your target customers, the value you deliver to your customers, and matching the right price to this value every time you sell. A powerful pricing strategy is the most valuable… Continue Reading

July 19, 2023

Pricing on Shopify | How to Run a Profitable Shopify Business

For many first-time ecommerce founders, Shopify is the way forward. Their easy to use platform means that anyone (and we mean anyone) can set up their online store within a matter of minutes. You can… Continue Reading

Discount Strategy
July 13, 2023

Building a Discount Strategy From Scratch [Beware of Bargain Hunters]

A wise man once said, 'I can't live with or without you.' An excellent way to describe an online retailer's relationship with discount strategy. Offering too many discounts runs the risk of devaluing your products… Continue Reading

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July 11, 2023

Shopify Price Experimentation: Testing Different Prices

Shopify price experimentation is essential no matter what stage your business is at.  Getting your prices right the first time is always tricky in a new store. You're conflicted between wanting to charge the highest… Continue Reading

willingness to pay
June 21, 2023

Willingness to Pay: This is What the Pros Look For

Willingness to pay (WTP) is the maximum price a consumer is willing to pay in exchange for a product/service. We use this metric to price our products in line with customer expectations and increase the… Continue Reading

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Uncommon Pricing Strategies
June 15, 2023

Uncommon Pricing Strategies: You Probably Didn’t Hear Of

Many people love to tell you how their business succeeded with a particular pricing/marketing/advertising strategy. I’m not saying that you can’t learn lessons from other businesses’ success stories, but the question is, can you benefit… Continue Reading

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dynamic pricing
June 14, 2023

How Retailers Can Drive Profitable Growth Through Dynamic Pricing

In today's competitive retail landscape, it's crucial to utilize every advantage available to stand out from the crowd. Pricing plays a significant role in consumer purchasing decisions, making it essential to have a robust pricing… Continue Reading

Price Matching: Pros & Cons [And Why Giants Love It So Much] - two hands holding price tag and there is a star icon under them with 2.5 stars.
May 25, 2023

Price Matching: Pros & Cons [And Why Giants Love It So Much]

Consumers are always price sensitive when buying products or services. Price is the ultimate factor for consumers when choosing a vendor or retailer. A price management strategy can increase productivity, generate higher investment returns (ROIs),… Continue Reading

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Competitive Pricing Analysis
May 24, 2023

How to Conduct Competitive Pricing Analysis and Why You Must

Competitive pricing analysis and keeping tabs on your competitors can be the difference of success in your business. Price tracking other companies will allow you to ensure you will continuously adjust correctly. Plus, it keeps… Continue Reading

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