Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
Picture this: You’re standing on a street corner in the pouring rain, desperately trying to get an Uber. You watch the little cars on the app swirl around. If you didn’t know better, you’d swear they’re avoiding… Continue Reading
Do you have an Amazon pricing strategy? As an Amazon seller, you should know that multiple sellers sell the same product in the same channel. However, only a few sellers can get the Buy Box… Continue Reading
In the fast-paced world of online selling, one critical factor often spells the difference between success and failure: profit pricing. Setting the right price for your product isn't just about covering costs; it's about maximizing… Continue Reading
Shopify is one of many online commerce hosting sites. Though Shopify allows users to create a blog, landing, and other non-store-related pages, the primary focus is for businesses with websites hosted by Shopify is ecommerce.… Continue Reading
MAP is an abbreviation for Minimum Advertised Price. MAPs take the form of policies that are developed by the manufacturer or brand of a certain product. According to these policies, businesses are only allowed to advertise products… Continue Reading
Careful price management is a crucial development and marketing factor when you come up with a new product. Once your offer already has analogs on the market, competitors' price history can give you all the… Continue Reading
Who buys a product before a quick price comparison online? No one. Urban life compels us to look for convenience and speed. On top of that, we are spending more than our grandparents in city… Continue Reading
When integrated into decision-making, competitive intelligence gives a significant competitive advantage to its possessors. Price intelligence is a great source for gaining a competitive edge. However, for ecommerce owners, the number of players in the… Continue Reading
Are all your customers the same? Obviously not. That's where segmentation comes in. Important differences exist between new vs. existing customers and we're here to determine how to attract each. One-size fits all pricing and… Continue Reading
An effective price tracking strategy offers a wide range of benefits to your business, strengthening your company’s position, streamline your product offering, and maximizing profits. Differential pricing is an integral component of dynamic pricing, allowing… Continue Reading