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Prisync | Blog

Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.

E-Commerce Pricing Teardown
July 5, 2018

E-Commerce Pricing Teardown Part 1: John Lewis

ICON_PLACEHOLDEREstimated reading time: 11 minutes Table of contentsWhat did we analyze?What type of customers does John Lewis have?Psychological pricing strategiesCompetitor price comparisonThe rate of price changesCategory-specific pricingBaby and kidsElectronicsFashion Home and GardenHealth and BeautyJohn Lewis… Continue Reading

by Jordie Black
Amazon Pricing Strategy
June 26, 2018

Amazon Pricing Strategy: Lessons to Learn in the Jungle

Table of contents Amazon's dynamic pricing engine Analyze customer behavior Learn from an illuminating mistake Benefit from psychological pricing tactics Parting words Frequently asked questions Amazon's market share of the U.S. e-commerce market hit %52.4… Continue Reading

by Prisync
Strategy Differences
May 15, 2018

Price Discrimination: Definition, Degrees, and Takeaways

Ecommerce experts and marketers often use the phrases ecommerce price discrimination and dynamic pricing interchangeably. This is partly true, however, there are strategy differences that set the two apart. In this article, we’re going to… Continue Reading

by Jordie Black
Price Perception
May 10, 2018

Price Perception: How Consumers Perceive Price & What to Do

One of the most intriguing subjects for marketers is how consumers perceive prices. Price perception is what comes to consumers' minds as an initial reaction when they see a price tag. But can they rationally… Continue Reading

by Prisync
Penetration Pricing
April 10, 2018

Penetration Pricing: Definition, Advantages & Disadvantages

One of the hardest things for any e-commerce owner is making people aware of your new products or services. Since 17% of consumers value price over personalized experience, corporate values, or convenience, the best strategy… Continue Reading

by Prisync
Product Bundling
April 3, 2018

Product Bundling: What You Should Know About It

Why sell one product when you could sell four, our five, or even six? As a savvy e-commerce store owner, you know you need to increase your average order value if you want to see… Continue Reading

by Jordie Black
Discounting & Promotion Strategies for E-Commerce
March 27, 2018

Discounting and Promotion Strategies | Getting It Right in E-commerce

Discounts and promotions are something every e-commerce business owner should think about carefully. It’s a tricky situation, you want to include lots of discounts and promotions to keep customers coming back to your store, or… Continue Reading

by Jordie Black
Amazon
March 19, 2018

Amazon Pricing: How to Compete if Not Lose

Are you putting off starting your eCommerce business because you worry you won’t be able to compete with the likes of Amazon? You worry that you spend weeks, or even months researching a product you… Continue Reading

by Jordie Black
Price Monitoring
March 15, 2018

Price Monitoring: Manual vs. Internal vs. SaaS

Now more than ever consumers can choose where and who they purchase from. To keep up with your potential customers and current competitors, you need to find some way to start price monitoring. This will… Continue Reading

by Jordie Black
Dropshipping Ultimate Pricing Strategies
March 8, 2018

Dropshipping Pricing Strategy: Path to Profitability

Dropshipping is a craze that many are getting on board with due to the low barrier to entry and limited overheads. Dropshippers usually run on a model where they sell products to customers without actually… Continue Reading

by Jordie Black