Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
Careful price management is a crucial development and marketing factor when you come up with a new product. Once your offer already has analogs on the market, competitors' price history can give you all the… Continue Reading
Who buys a product before a quick price comparison online? No one. Urban life compels us to look for convenience and speed. On top of that, we are spending more than our grandparents in city… Continue Reading
When integrated into decision-making, competitive intelligence gives a significant competitive advantage to its possessors. Price intelligence is a great source for gaining a competitive edge. However, for ecommerce owners, the number of players in the… Continue Reading
Are all your customers the same? Obviously not. That's where segmentation comes in. Important differences exist between new vs. existing customers and we're here to determine how to attract each. One-size fits all pricing and… Continue Reading
An effective price tracking strategy offers a wide range of benefits to your business, strengthening your company’s position, streamline your product offering, and maximizing profits. Differential pricing is an integral component of dynamic pricing, allowing… Continue Reading
In the past decades, if a consumer needed a particular product, then they would be forced to drive all over town. Searching different stores in order to find what they were after. Due to this… Continue Reading
Price matching is a competitive pricing strategy employed by retailers to ensure their prices are in line with those of their rivals. When a customer identifies a product being offered at a lower or higher… Continue Reading
The first thing any business owner or a merchant learns entering the market is that price is never just one particular number. Price is actually such a multileveled matter that, in many ways, sound price… Continue Reading
Dynamic pricing sounds complicated. It’s not, though. It’s just a matter of time before most online sellers use dynamic pricing regularly because it’s simply more profitable than any other ecommerce pricing strategy. We’ll talk about… Continue Reading
Can't you just price your products based on costs and target profit margins? What's the worst thing that could happen if you ignored competitor prices? You'd have few people visiting your store and even fewer… Continue Reading