Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
Today’s consumers have so many options to choose from, and they can easily locate the best price via comparison shopping engines (CSEs). As a shopper, you’re probably familiar with the CSEs yourself. For the ones… Continue Reading
Can't you just price your products based on costs and target profit margins? What's the worst thing that could happen if you ignored competitor prices? You'd have few people visiting your store and even fewer… Continue Reading
Remember the last time you visited your favorite shop? Let's relive those moments together and see how you can relate to ecommerce pricing strategies. Table of contents Cost-based pricing Market-based pricing Dynamic pricing Consumer-based pricing… Continue Reading
One of the hardest tasks of an online retailer is increasing prices. Unless it's absolutely necessary, many retailers avoid price increases in fear of losing their competitive strength. And they are right to do so.… Continue Reading
In the world of ecommerce, you’re bound to come across terms that might initially be unfamiliar to you. You could potentially misunderstand or even misuse these terms. Doing so can be detrimental to the running… Continue Reading
You already know that you need to pay careful consideration to how you price your products. With hundreds of ecommerce stores being launched every single day, it’s imperative you stay on top and set competitive… Continue Reading
Whether you’re running an established store or just starting out, you might have considered adopting machine learning into your ecommerce stack. Machine learning is an advanced technology that provides ecommerce owners with a wealth of… Continue Reading
We know the fierce competition in the ecommerce industry compels you to compete on price. But some shoppers don't search for cheap prices. Instead, they look for exclusiveness. Premium pricing (prestige pricing) is the perfect… Continue Reading
Your company depends on your pricing decisions. Even the best product in the world won’t be able to survive bad and static pricing. Such as, pricing too high means that no one will buy it,… Continue Reading
People work hard in their everyday lives to strike a happy medium. Most people find comfort in the middle-ground and tend to avoid extremes. Apparently, we do so when we're shopping too. When presented with… Continue Reading