Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
In ecommerce, coming across one product from different ecommerce retailers is a very common scenario, and buyers are completely aware of these substitute stores. If the reality and the expectations of an online buyer are… Continue Reading
Whether you’re running an established store or just starting out, you might have considered adopting machine learning into your ecommerce stack. Machine learning is an advanced technology that provides ecommerce owners with a wealth of… Continue Reading
We know the fierce competition in the ecommerce industry compels you to compete on price. But some shoppers don't search for cheap prices. Instead, they look for exclusiveness. Premium pricing (prestige pricing) is the perfect… Continue Reading
Your company depends on your pricing decisions. Even the best product in the world won’t be able to survive bad and static pricing. Such as, pricing too high means that no one will buy it,… Continue Reading
People work hard in their everyday lives to strike a happy medium. Most people find comfort in the middle-ground and tend to avoid extremes. Apparently, we do so when we're shopping too. When presented with… Continue Reading
Target return pricing is a pricing strategy used by many ecommerce experts. It helps them set the price of a product based on the expected rate of return of their business. It sounds more complicated… Continue Reading
Everyday low pricing strategy is a price management method or tactic that enables companies, brands, and retailers to offer their customers consistently low-priced products. Instead of offering discounts, coupons, and promotions, companies focus on providing… Continue Reading
Returning customers account for 40% of the US revenue. Their numbers are small, but they are more profitable than one-time shoppers. Top-performing marketers work hard to keep customers loyal to their stores, and a basket… Continue Reading
In our pricing strategy teardown series, we look at how ecommerce stores in popular industries navigate the topic of pricing. We look at the strategies they implement, the tactics they use and how they stack… Continue Reading
Do you know that 87% of online buyers consider price as the most important factor affecting their purchase decision? In this scenario, you cannot go wrong with your pricing strategy. If you price your products… Continue Reading