Prisync | Blog
Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
It's important to have the right price for the product at the right time. Modern customers are price sensitive and it's not today's news, right? Price intelligence refers to finding the optimal price for your… Continue Reading
Predatory pricing is the strategy of using below-cost pricing to undercut competitors and establish a market advantage. It is a method in which a seller sets a price so low that other suppliers can't compete… Continue Reading
Repricing strategies are essential for every company, allowing them to streamline their business operations, attract more customers, and increase their return on investments (ROIs). Repricing is an integral component of your price management strategy. It… Continue Reading
What is Price Sensitivity? Price sensitivity refers to the extent to which individuals perceive and respond to changes or differences in prices for products or services (Monroe, 1973). When it comes to consumer purchasing patterns,… Continue Reading
Product pricing is an essential aspect of ecommerce businesses. During 2021's holiday season, approximately three-quarters of consumers in the United States stated that the price of a product was one of the primary factors influencing… Continue Reading
What is an introductory price? Pricing strategies used to attract customers to a new product or service by offering a special price and developing a new customer audience for the new entry are known as… Continue Reading
What is Promotional Pricing? Promotional pricing is a method of generating customer interest in specific items or services that individuals or businesses provide to the public. How this is done is through a promotional price… Continue Reading
Although many companies, including retailers, consider price management an easy task, pricing strategies are complex because they involve various stages, from production costs, product price setting, and consumer attitudes. Choosing a pricing policy depends on… Continue Reading
Nowadays, factors like price matching have become incredibly important. This is because the price is now the most important 'P' in the marketing mix. We discuss how retailers can use pricing data to improve their… Continue Reading
Price management is a significant problem faced by many companies, including retailers, because errors in price tracking can lead to improper results, leading to lost profits. Traditional price management techniques are prone to errors, preventing… Continue Reading