What is Shopify Marketplace Connect & How to Set Up? [Integrate Amazon, Etsy, eBay and Walmart]

What is Shopify Marketplace Connect & How to Set Up? [Integrate Amazon, Etsy, eBay and Walmart]

August 24, 2023

Easily expand your reach by selling on the largest online marketplaces. With Shopify, you can seamlessly connect, efficiently manage, and effortlessly fulfill your orders.

Shopify marketplace connect

With the Shopify Marketplace Connect app, it’s easy to connect your product catalog to several marketplaces and manage your orders, listings, and inventory in your Shopify admin. For example, any updates to your products and orders on your online store will be automatically synced across all your marketplaces.

You can connect your Shopify store with various online marketplaces, including:

  • Amazon
  • Walmart (United States only)
  • eBay
  • Etsy

You have the flexibility to sell your products in any region and currency that is available in your chosen marketplace. With Marketplace Connect, you don’t have to worry about currency conversion as it is already built-in. Also, this ensures that your prices are displayed in the local currency of each marketplace you are connected to.

Shopify Marketplace Connect app benefits:

With just one app, you can easily connect your Shopify product catalog to various marketplaces. It allows you to efficiently manage and synchronize your listings, orders, and inventory and measure your performance – all in one convenient location, which is Shopify.

  • List your Shopify catalog to multiple marketplaces or link existing listings
  • Manage listings, orders, & inventory in Shopify with real-time marketplace sync
  • Flexible fulfillment options to support integrated channel strategies
  • Unlimited marketplace account connections for supported marketplaces
  • Sell in all marketplace regions and categories with built-in currency conversion

You can simplify your business journey by taking advantage of the Shopify Marketplace Connect app: 

  1. Amplify Reach: By listing products on different marketplaces, businesses can instantly access a larger and more diverse audience.
  1. Time and Effort Savings: Managing products, inventory, and orders across multiple platforms can be daunting. Moreover, with Marketplace Connect, you can streamline these tasks, saving you valuable time and effort.
  1. Unified Dashboard: No need to juggle between different dashboards. You can manage your Shopify store and connected marketplaces from one centralized location.
  1. Increased Sales Opportunities: With more exposure, you have a higher chance of capturing more sales, ultimately boosting your revenue potential.
  1. Data Insights: The feature provides insights into the performance of your products on different marketplaces, helping you fine-tune your strategies.

Set-up Process

Before establishing a connection, ensure that your shipping rates and store policies are readily available to your potential customers across the marketplaces where you intend to sell.

Here’s what you need to accomplish prior to connecting with a marketplace:

  • Obtain a verified seller’s account for the specific marketplace and secure approval for selling on it.
  • Configure appropriate shipping rates tailored to the marketplace you’re engaging with.
  • Make sure your store policies are clearly displayed in alignment with the marketplace’s guidelines.
  • When orders roll in from the marketplace, payments will originate from that platform. Hence, it’s crucial to have a designated payment method in place for your marketplace. Also, don’t forget to link your chosen bank account to ensure seamless payment reception.

By completing these crucial steps, you’ll be well-prepared to forge a successful connection with your chosen marketplace.

Marketplace Data Tracking

In today’s busy marketplaces, where thousands of sellers offer millions of products, it’s gotten harder to keep track of prices. Rules to make trading fair also make it trickier to follow prices. These rules try to make buying and selling similar for everyone, but they can make it tough to collect data easily.

But because competition is so fierce, it’s really important to watch your competitors everywhere they sell. Things like how they price their products and what they have in stock are super important for making smart choices. So, if you want to make good decisions, you really need to keep an eye on your competitors’ data. It’s not just an extra choice to consider – it’s a must-do.

Since you can connect your marketplaces into one place right now, tracking competitor data to optimize your decisions will be much easier. Keep in mind that, 70% of US shoppers from a recent survey stated that competitive prices are the most important factor influencing their buying decisions. This is why online retailers have to compete on price. Due to the transparency of online prices and online shoppers who’ve made a habit of price comparison prior to purchasing decisions.


Shopify Marketplace Connect is a game-changer for businesses looking to scale their operations and amplify their reach. With its seamless integration, streamlined management, and enhanced sales potential, this feature opens up a world of opportunities for ecommerce entrepreneurs. Don’t miss out on staying ahead of the competition – dive into Shopify Marketplace Connect today and watch your business thrive in the dynamic world of online retail.


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