World Pricing Day 2023 Guide [09.09]

World Pricing Day 2023 Guide [09.09]

September 7, 2023

What is World Pricing Day?

Pricing professionals will share their insights and experiences to create awareness and keep you informed about the latest pricing improvements on 9th September. 

We’ll be discussing the potential risks & opportunities that AI brings and how artificial intelligence revolutionizes pricing decisions. Just mark your calendar,  join us and enjoy World Pricing Day.

Well, if you think about where 9/9 comes from, it’s from the psychological pricing method, which is only one pricing tactic among the various others. You’ve also come across prices ending in .99 because it’s everywhere. According to Schindler and Kibarian’s experiment, changing just one digit in pricing to 99 can increase sales by up to 8%, without any other alterations. So, there couldn’t be a better day for World Pricing Day rather than 9.9.

We are happy to host this event to discuss the importance of pricing every year. 

Looking forward to seeing you at World Pricing Day  👋🏷️

We’ll be talking about these topics and fishing for tips & solutions!

  • Why pricing matters
  • How can AI impact ecommerce pricing
  • The future of pricing strategies and  trends
  • What mistakes businesses commonly make when it comes to pricing, and how can they be avoided
  • Which steps should businesses take to find the right pricing strategy
  • Success stories where a unique pricing strategy led to significant business growth
  • The main factors businesses should consider when setting their prices
  • Favorite/commonly used pricing strategies
  • The primary factors before deciding on a pricing strategy

Let’s get to know our speakers!

Sara-Marie Gansert

Sara-Marie Gansert - world pricing day speaker

Sara-Marie Gansert is a seasoned pricing professional dedicated to enhancing profitability for companies spanning diverse industries through the implementation of strategic pricing approaches.

In her current role as a Solution Strategist at Pricefx, she plays a pivotal role in introducing businesses to customized pricing software solutions, enabling them to conquer their unique pricing challenges. 

Outside of work, she’s an avid adventurer who loves hiking, frequently exploring European cities, and immersing herself in captivating books.

Tim J. Smith

Tim J. Smith - world pricing day speaker
  • Founder & CEO of Wiglaf Pricing
  • Adjunct Professor of Marketing and Economics at DePaul University 
  • Author of Pricing Done Right and Pricing Strategy

At Wiglaf Pricing, Tim leads client engagements to develop more vertebrae in their Pricing Spineometer™. He is the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program and a member of the American Marketing Association.

He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a Ph.D. in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from Chicago Booth.

Burc Tanir

Burc Tanir
  • CEO & the Co-Founder of Prisync
  • Entrepreneur

Burc is an industrial engineer by background, and now he is an entrepreneur based in Istanbul. He attends webinars, podcasts and has videos on YouTube channel of Prisync talking about pricing, ecommerce, entrepreneurship and many more. Very active on social media channels Twitter and LinkedIn publishing his ideas about pricing, ecommerce, Shopify, SaaS, and entrepreneurship.  

Hope you enjoy World Pricing Day with us! 🥰

You can contact Prisync if you have any questions about WPD. Don’t hesitate to reach out: [email protected]


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